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Posts Tagged ‘TrueCar.com’

Ladies: Buying a Car with TRUECar.com is So Easy, You Don’t Even Need a Man to Help You!

TRUECar.com | A Better Way - YouTubeConsidering the gullible, easily confused, passive, and exploitable little creatures that women inherently are, it’s about time a company came up with a way to help us buy cars all by our wispy, delicate selves, without the need to bring a strong, savvy man along to ensure we don’t swoon at the first sight of something shiny or get swindled by a smooth-talking dealer.

Enter TRUECar.com, white knight of the auto world, here to save women from themselves — or at least that seems to be the message of its current advertising.

While it seems the below ad has been around for a while, I hadn’t had the pleasure of being exposed to it until this past weekend, while catching up on a few TV shows via Hulu.

“At the dealership I was trying to hold my own, and it’s kind of tough,” says the first woman who appears in the spot. At this point, I was a little annoyed by the damsel in distress thing, but kept watching with a fairly open mind — no one likes car dealers, after all.

But then another woman comes on, and a third one (not one man), all talking about how after using TRUECar, they felt “confident going in on [their] own and closing the deal on [their] own.”

Okay, now I was definitely getting disgruntled. But then, just in case viewers had missed the less-than-subtle subtext, the last line delivered by one of the women is that, thanks to TRUECar.com, “I don’t need to bring a dude with me.”

And that’s when my rather-miffed moment became a full-blown WTF moment. Read more

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Men Like Manly Cars, Women Like Little Cute Ones

Men and women go for very different kinds of rides. A TrueCar.com study of new car sales for 2011 showed a female affinity for the cute, fuel-efficient MINI, and other small import cars, while men continue to buy trucks, SUVs, and Ferraris in disproportionate numbers.

The matter-of-factly titled study, “Men Prefer Flashy or Brawny Vehicles; Women Prefer Import Brands and Smaller Vehicles,” really shows the gender appeal of car models.

For example, who is buying Porsche 911s? Almost all dudes.

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