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Posts Tagged ‘Twilight’

PR Challenge: Stars Who Trash Their Own Projects

Angus T. Jones of Two and a Half MenWe were more than a little amused yesterday to read news of one Angus T. Jones, an actor better known as “that kid on Two and a Half Men”, pulling what looked like an outright effort to sabotage his own show.

Jones appeared in a bizarre YouTube video that just happens to double as a promo spot for The Forerunner Chronicles, a multi-media project pushing the “end times” Seventh-day Adventist movement. He makes his new-found allegiance to God quite clear in the pseudo-interview while bemoaning his current gig, telling viewers to “please stop watching Two and a Half Men” and “filling your head with filth” and encouraging the public to “do some research on the effects of television and your brain” because “it’s bad news.”

This little incident provided the Internet with more awkward chuckles than a Charlie Sheen rant while creating a huge headache for anyone who makes money producing, promoting or performing on what remains one of TV’s top-rated sitcoms (and that’s quite a few people). Based on follow-up reports, it seems like the only folks happy with Jones’s online outburst are his friends at Forerunner Chronicles and the Valley Crossroads Seventh-day Adventist Church–because everyone loves free PR from a semi-famous “soldier of truth.”*

Anyway, we had to ask: why would a massively successful actor pull a stunt like this? And how can the show’s PR team contain the damage done?

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Free PR: ‘Breaking Bad’ Fan Art

We’ve heard about the power of digital fanfiction to elevate popular literary brands like Harry Potter, Twilight and 50 Shades of Grey. But what about fan art based 0n movies and shows?

AMC’s cult hit “Breaking Bad” has inspired its own ongoing art project called Breaking Gifs—and this week, the Los Angeles-based Gallery 1988 will feature a series of posters and other works by painters, print-makers and graphic designers who chose to pay visual homage to their favorite show. Check out some images here, here and here.

While the exhibit’s organizers did not appear to work with AMC in any official capacity, their event obviously provides a nice organic PR boost for the show, the gallery and all the artists involved. Members of the cast and crew–including show runner Vince Gilligan–even stopped by the exhibit on opening night to say hello—and why not? Everybody loves a little free PR.

P.S. Did we mention that we really love this show?

RPatz to JStew: I Should’ve Hired A Publicist!

Today in Team Edward news: Actor, vampire and unfortunate cuckold Robert Pattinson hit The Daily Show last night to promote his new movie Cosmopolis (directed by house fave David Cronenberg!), but spent much of the interview trading quips with Stewart as if the two were “just a couple of gals” sharing some secrets (and some not-so-secret ice cream).

Key quote (around 3:00): “My biggest problem in my life is that I’m cheap…and I didn’t hire a publicist.”

Stewart wisely advises RPatz to take care of that problem ASAP. Any volunteers?

Audi Brand Wins Big With ’50 Shades of Grey’

We haven't read them. Are they any good? Sex toys and bondage apparel aren’t the only products buoyed by the runaway success of “mommy porn” trilogy Fifty Shades of Grey. As you may know, the appetites of devastatingly handsome bachelor and all-around rich guy Christian Grey extend beyond kinky sex and virginal women to include luxury cars. He doesn’t just like fancy wheels, he likes Audis — lots of them. So what did Audi do to earn this high-value product placement? Not a thing (except for boasting a meticulously cultivated and widely recognized brand image).

According to Ad Age, author E.L. James (that’s 30 million copies and counting) doesn’t own an Audi — she’s not even a major fan. But when she needed to choose an auto brand demonstrating her character’s wealth, class, and desire for top performance (no pun intended), Audi immediately came to mind.

As Rob Donnell, founder and president of Los Angeles-based Brand Arc, told Ad Age: “It was probably purely character-driven. Cars always define character quite precisely, and that’s usually one of the ways [brands] can get in early” on books, TV shows or movies. In other words, while these freebie product placement spots came about organically, they’ve made Audi a shoe-in for a guest starring role in the upcoming 50 Shades film series — and we think the company will be ready to shell out a pretty penny for the pleasure (think Volvo in the Twilight series). The time has come to make a move: Universal and Focus Features have reportedly bought the rights to Ms. James’ trilogy for a cool $5 million.

What impact has all of this commotion had on the Audi brand?

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The ‘Twilight’ Wedding Dress is as Awful as it Sounds

Alfred Angelo

The latest Twilight tie-in will fulfill your wedding day fantasy of dressing like a love-struck teen from a YA vampire book series. Joy!

Here’s the Bella Swan wedding dress, inspired by the one Bella (neé Kristen Stewart) wore in the latest Breaking Dawn movie as she walked down the aisle to her undead, glittering vampire groom Edward (a pasty Robert Pattinson).

We understand the tie-ins. This latest movie had the fifth largest opening in the history of the movies. And besides the sales of books and tickets to other movies, it makes sense to give fans other chances to take a piece of the Twilight experience home with them (and make more money, of course).

But these merchandise offerings must make sense and shouldn’t be ugly.

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4 Comic-Con Efforts That Hit the Mark

Now in full swing: Comic-Con International, San Diego’s annual showcase of all things sci-fi-, fantasy-, superhero- and comics-related. Taking place over four packed days (it ends Sunday), it’s a chance for fans to get a first look at new movies, TV shows, video games and knick-knacks — and the chance for marketers to make everything seem essential.

Comic-Con’s grown tremendously since its early days in the ’70s, as have the marketing budgets movie studios allot for the convention. But a recent New York Times article contends that some studios are now re-examining the value of Comic-Con promotions.

According to the article, “studios come seeking buzz.” But if fans aren’t impressed or “hard-core enthusiasm doesn’t spill into the mainstream,” the impact of Comic-Con “can be more negative than positive.”

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