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Posts Tagged ‘Twitter’

Rebel Without a Handle: James Dean’s Estate Sues Twitter

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He wouldn’t say that if he knew what the hell a Klout score was

Fan pages are no stranger to social media. It’s usually some rabid celebrity stalker aficionado who believes that the actual person doesn’t do a good job of getting in touch with his or her fans, so up blossoms a ‘fan page.’ The odd thing is that the owner therein tends to believe his or her own celebristudpidity, becomes slightly outspoken and starts searching for paparazzi.

To wit, James Dean has a Twitter handle. As in the teen misanthrope star of Giant, East of Eden and Rebel Without a Cause who died in 1955. That James Dean has a Twitter handle. And now there’s a lawsuit…

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5 Most Important Findings from Vocus ‘State of the Media’ Survey

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Last week the integrated marketing software brand Vocus released its annual “state of the media” report, created by surveying hundreds of active journalists.

We found some of the report’s conclusions worth sharing, and Vocus CMO You Mon Tsang answered our questions about what they mean for PR after the jump.

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@SochiProblems: All Your Favorite Olympic Failures in One Feed

Because you need to see the best of the horrible experiences reported by journalists covering the Sochi Games in one place, the #SochiProblems tag has now become a feed (or five).

200K+ followers in three days is pretty impressive. This is how you hijack a hashtag.

Here are some of our faves:

NICE newsjacking there, Clorox.

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14 PR and Social Media Winners from Super Bowl XLVIII

superbowl2That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo’s breakout success on social.

Still, a few companies and personalities did manage some clever nuggets, which we will now review.

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Twitter Is Your New Healthcare Customer Service Line

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Have a great day—and don’t forget to @ us when you tell your 235 followers how much we suck!

The fact that many brands use Twitter for customer service is nothing new; we covered a few of the best feeds last year, and many of them were created strictly to engage with customers. If you check out our listicle you’ll notice that most of the ones we included were consumer brands like Nike, Xbox, Amazon, etc.

But today ProPublica posted a must-read story on how Twitter became the new go-to customer service tool for the healthcare industry—and we thought it worthy of debate.

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Agency Asks Aspiring Creatives for 10-Second Pitches via Snapchat: The Job Interview for the Twitter Generation?

The Snapchat PitchKids these days. All they do is take selfies and share ridiculous, self-made videos on Snapchat. How will they ever amount to anything?

Why, by sharing ridiculous self-made videos on Snapchat, of course!

DDB Oslo is inviting students from around the globe to share their creative genius (and penchant for brevity) with the agency’s “Snapchat Pitch” campaign. “Great ideas can be explained in a sentence,” says the contest’s website, which urges aspiring creatives to squeeze an epic idea into a ten-second masterpiece.

DDB Oslo’s creative department will then watch every single ten-second pitch (weed out the inevitable porn, pranks and pet videos), and select a grand prize winner, who will be flown to Oslo for an interview.

No need for an impressive portfolio and a multi-year struggle to become the next Peggy Olson! All you need is a rockin’ idea, a smartphone, and ten awesomeness-packed seconds (if that sounded like a gross pickup line, it wasn’t our intention). Read more

In Which CNN Proves That Clickbait Headlines Don’t Always Work

Today in Misreading Media Trends news, lots of people got mad at CNN this morning for this tweet (in case you missed it amidst all the stories about a certain drag-racing Canadian pop star):

This is messed up for several reasons, primarily that it’s a dumb and insensitive way to lure readers into clicking on a story about a horrible tragedy.

Our own Shawn Paul Wood recently shared his own not-so-secret rules for writing great headlines, but CNN seems to have misinterpreted #4 on that list: “Pique curiosity.”

Yes, the open headline demanded a further look into the story and yes, the Internet outrage will fizzle out soon enough as it always does. But there’s a lesson here: Upworthy-style “you know you want to click” tactics aren’t acceptable for a somber story from a legitimate news organization, because in our humble opinions the backlash isn’t worth the short-term traffic bump.

Be honest, though: did you click?

Twitter Proves It Is Not a Monochromatic Medium

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Now that Twitter is public and wants to take its IPO out for a spin, the social media/microblog giant is looking for novel ways to promote its stock. So, the Twitter employed twits to do some research and found out diversity does’t just represent ‘Merica … it sells itself too!

The graph above was supplied by Pew Research and the Wall Street Journal to shed some light on its users that are more diverse than the uber social media icons. This new diverse appeal isn’t an accident: in November, Twitter hired Nuria Santamaria as multicultural strategist, and the cutesy  chirp-chirp is feeling her influence in more ways than one. 

Ms. Santamaria says advertisers want to know more about racial and ethnic minorities on Twitter, from basic numbers to the languages in which they tweet. Last month, Twitter began showing ad agencies data from a coming report saying that Hispanics tweet more often than other users and activity among them rises when the conversation is about technology.

So, if that makes you want to buy stock, enjoy. And if you, like the rest of us, don’t understand the stock market, then you’ve probably moved on to a story about Justin Bieber. So enjoy that too.

Twitter Suspends Hamas Account Because Terrorism Sucks

hamas-twitter-161112ICYMI over the weekend, Twitter was busy “God Blessing America” when it suspended the microblog account for Hamas, the Palestine terrorist group opposing Israel and all that implies.

According to the linked story from the New York Times, “the blockaded Palestinian territory ruled by Hamas, the Islamist militants used their now-suspended @AlqassamBrigade Twitter account to reply directly to messages from @IDFSpokesperson, the official account of the Israel Defense Forces.”

See there? DMs aren’t always a good thing, kids. To wit, you can imagine the happiness from the Israeli Defense Forces (IDF) when this news broke internationally.

In fashionable fun, they tweeted the news…

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5 Ways to Become a Top PR Twit

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Over the past couple of weeks, your humble PRNewser team put our noggins together to list the Top Real PR Twits to Follow (Parts 1 and 2, respectively).

It has been our pleasure to provide insights about the premiere public relations professionals who do the Twitter in full flackness. That’s why have received a few questions that go like this, “Well, how can I become a top Twit like them?”

You ask. We answer.

Based on what we know about tweeting, there are no secrets to the craft. Like most things, it is all about practice. However, there are a few other things we can recommend to become a Pied Piper of fellow flacky twits. Want to gain real followers in this world? Get a pen and gather ’round.

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