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Posts Tagged ‘Vibe’

Spin the Agencies of Record

Fast sex, like fast food, is cheap, but it doesn’t nourish the body – or the soul. – Suzanne Fields

Burger King has selected Alison Brod PR, an indie lifestyle shop, as its Agency of Record. Alison Brod will help Burger King implement ambitious steps to market to women (the agency already has a robust list of-female focused brands in its portfolio).

Before machines the only form of entertainment people really had was relationships. – Doug Copeland

Los Angeles based entertainment agency Industry Public Relations (IPR) has merged with New York City lifestyle and events agency LuxeLife Media (LLM). IPR, a boutique entertainment public relations firm ran by Tracy Nguyen and Kisha Maldonado-Madrid, has expanded the agency and the firm’s east coast presence by partnering up with LuxeLife Media founder Christina Rice.

Operating under one name, LLM clients have folded into the Industry Public Relations roster. In addition, IPR has added VIBE Media to its growing client roster, serving as AOR for the iconic publishing brand as it celebrates its 20th year anniversary. Under the new merger, Rice will lead the east coast operations and Nguyen / Maldonado-Madrid will continue to lead the west coast operations.

When I tour, I stuff fridges full of organic food and stick to that. – Avril Lavigne

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

‘Vibe’ Isn’t Just For Music Stories

vibe.jpg Vibe is right up there with Blender, Billboard, and Rolling Stone as far as music mags in the industry go. However, its editorial variety sets it apart.

Although Vibe’s tagline is “redefining hip-hop,” the pub for music-lovers is open to featuring non-urban artists and even the hottest grooming products. Senior editor Clover Hope looks for a vast array of stories — from tech devices, to up-and-coming artists, to new liquors that will be featured on the mag’s drinking page. Hope recalls a successful pitch from a liquor rep: “They described what the brand is, why it’s good, and the specific section it would work in.”

Vibe is published six times per year whereas online content is frequently updated, making Web features a good pitching option. Vibe.com also accepts multimedia features, like video and photo submissions.

Hope also tells Mediabistro a few things publicists should avoid when pitching Vibe in our full AvantGuild article. Click here to check it out. [sub req'd]

– CLAIR PHILLIPS