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Posts Tagged ‘Vogue’

Fashion Week Styles Will Be Available Online Within Hours

Moda Operandi, a members-only shopping site, has partnered with Vogue to bring shoppers the latest designs from Mercedes-Benz Fashion Week, which starts today. Users can sign on and order fashions seen on the runway within hours after they debut. Usually, pricing and purchasing were taken care of in the weeks after the shows.

“Fashion Week has always been a press-focused event with a lot of buzz. Then customers were able to see every single style online but they still couldn’t secure those styles,” Moda Operandi co-founder Aslaug Magnusdottir told the AP. “There’s a disconnect there.”

This is just one way that digital media and online networks are impacting this year’s fashion extravaganza. Mashable takes a look at the impact social media is having on Fashion’s Night Out, which is taking place this evening. Diane von Furstenberg is also getting in on the action on Twitter.

‘Vogue’ Is In Vogue on the Newsstands

Numbers released by the Audit Bureau of Circulations’ Rapid Report show that while much of the fashion magazine industry is suffering a loss in newsstand sales, Vogue is up about 16 percent from its average sales number for the first half of 2010.

Adweek suggests a few reasons for the jump: Hot covers featuring celebs like Lady Gaga in March (which sold 445,000 copies, the top seller for the first half), a rebound in the sale of luxury goods, and increased visibility of EIC Anna Wintour, which we noted a couple of weeks ago after Wintour’s acceptance speech at the Webbys went viral.

Marie Claire was down 21 percent (along with Harper’s Bazaar), with EIC Joanna Coles noting that a few chances it took with the cover didn’t pan out, like featuring a man, Bradley Cooper, perhaps before he revealed to the world that he could speak French. InStyle and People Stylewatch were among the other fashion magazines that took a hit.

The Audit Bureau numbers also show that Justin Bieber covers aren’t doing so well on the newsstands. According to WWD, Vanity Fair‘s Bieber cover is set to become the worst seller in 12 years. Other magazines, like Teen Vogue, which also featured the teen star also showed a dip in numbers.

Social Media in Vogue at Fashion140 Conference

Anne Hathaway’s character in The Devil Wears Prada might have thought twice about tossing her cell phone at the end of the movie if Twitter and mobile apps had been available then. How these platforms and the real-time web are reshaping the fashion industry were the topics discussed at the Fashion140 conference in New York last week.

Many of the speakers agreed that fashion is a natural fit with social and digital media since it involves visually-oriented brands in a taste-based category where the opinions of one’s peers count. As Lauren Indvik, associate editor at Mashable commented, “Shopping is rarely a solo endeavor.”

Digital media advances have impacted many aspects of the fashion world, as evidenced by five key takeaways from the day:

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Revolving Door: Thrillist, AOL, News Corp, and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Richard Blakeley has been named managing editor of strategy & content at Thrillist. He had been editor-in-chief at Gawker.TV. (release)

Ting Wang has been named manager, corporate events at AOL Inc. She had been manager, event marketing at Fairchild Fashion Group (Conde Nast). (mb)

James Murdoch has been named deputy chief operating officer and chairman and CEO, International at News Corp. He had been chief executive and chairman of the international there. (FBNY)

David Lieberman has been named executive editor at Deadline.com. He had been business reporter at USA Today. (FBLA)

Alexandra Kotur has been named creative director at Town & Country. She had been style director at Vogue. (mb)

Click here to receive mediabistro.com’s Revolving Door Newsletter via email.

Who Got Hired To Do Vogue Digital Work? Hint: It’s Not a PR Agency

wintour2.jpg
[Vogue editor Anna Wintour]

Talk to any PR agency CEO these days about social media and you will hear about things like the “tremendous opportunity” digital and social media represent. That is true. The challenge is will that opportunity be for PR agencies, ad agencies, “social” agencies or others? So far the answer has been a little bit for everyone, and certainly the changing competitive set is keeping agency execs scrambling to stay on top of their game.

In one high profile account win this week, Blue State Digital won a contract with Condé Nast to do digital work on both the editorial and business sides of Vogue.

Blue State created my.barackobama.com and said profits are up 40% in 2009, due somewhat to expanding outside of political clients and landing work with National Geographic, the Red Cross, Hearst Publishing and Focus Features.

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