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Posts Tagged ‘Walt Disney’

Are Corporate Social Responsibility Projects Worth the Money?

Yesterday’s Q&A concerned Teneshia Jackson-Warner‘s vision of a PR/marketing industry focused on “serving” rather than “selling”–or providing work that truly improves both the lives of a given brand’s customers and the communities in which they live.

It’s a tall order. Firms adopting Jackson-Warner’s model would move beyond corporate social responsibility (CSR) projects that are–let’s be honest–almost always designed to improve public perceptions of a brand rather than the lives of people touched by that brand.

These considerations leave us very interested in the most recent study conducted by the Reputation Institute, which asks whether CSR efforts are worth the time and money required. The study’s conclusion: In most cases, they’re probably not. As the Institute’s recent Forbes guest post puts it, CSR isn’t necessarily dead–it’s just “mismanaged.”

Interesting. How so?

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Mickey and Minnie Protest at Walt Disney HQ

Disney and Rainforests: A Tale of Destruction in Indonesia

Photo: Margery Epstein

The Rainforest Action Network (RAN), a 20-plus year-old organization dedicated to forest conservation, held a protest at Walt Disney’s Los Angeles headquarters because the organization says that studies it conducted show children’s books the company published are made with materials from endangered Indonesian rainforests. Protesters dressed as Mickey and Minnie Mouse held signs at the company’s gates, and the organization displayed a 35-foot banner saying “Disney: Destroying Indonesia’s Rainforests.”

Disney had already been on RAN’s list of two major publishers to avoid (along with HarperCollins). Among those the organization has praised for its environmental practices are Scholastic and Simon & Schuster.

Disney was already taking hits this week for applying for the trademark for the term “Seal Team 6.” And rightfully so.

[Image via]

Disney Earnings Error Prompts Investors to Sell

Walt Disney‘s earnings results were accidentally distributed 15 minutes before the close of the New York Stock Exchange, which prompted a quick decline in stock price of more than four percent. According to the Wall Street Journal, a company official told analysts on a call that they “are investigating how this occurred.”

The Wrap and Business Insider reported receiving the release early.  The company announced a 6.7 percent profit decline.

Scott Mozarsky, EVP and chief commercial officer with PRNewswire, has been keeping up with the news. He says that mistakes are more likely now that IR groups have gotten smaller.

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Disney Corp Comms Assistant Pleads Guilty

Bonnie Hoxie, former assistant to Walt Disney corporate communications head Zenia Mucha, has pleaded guilty to one count of conspiracy to commit securities fraud and wire fraud and one count of wire fraud. Part of the plea agreement calls for four to 10 months in jail when she’s sentenced on December 21. Hoxie’s arrest in May with her boyfriend Yonni Sebbag made front page news. According to Bloomberg, Hoxie admitted to passing information about Disney’s earnings to Sebbag, who pleaded guilty to wire fraud and conspiracy charges in August.