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Posts Tagged ‘Weber Shandwick’

Spin the Agencies of Record

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Havas will handle agency responsibilities for Green Mountain Coffee, those roasters best known for their Keurig single-serving machines. Promotional initiatives will include TV spots produced by the agency itself, though Havas will also handle all things social and experiential.

We have no doubt that they’ll succeed; if there’s anything more appealing than a fresh serving of caffeine, it’s a fresh, extremely convenient serving of caffeine.

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Spin the Agencies of Record

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Weber Shandwick will be AOR for Eyelock, a company that makes the kind of eye-scanning anti-theft ID software that’s been a hallmark of science fiction for, what, 50 years? The firm will provide “media relations, content development, and strategic counsel”, but if this product works as advertised then a simple on-site demo is all we’d need.

(Note to self: watch Minority Report again.)

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PR Takes a Lead Role in #GivingTuesday

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Giving Tuesday, an event started last year to counter the “buy buy buy” message of Black Friday and Cyber Monday, was a resounding success that looks to be even bigger this year. The initial goal was to get 250 nonprofit organizations to participate in 2012, but the total quickly grew to ten times that number, and more than 5,000 have signed up for the 2013 event.

While the United Nations Trust and the 92nd Street YMCA claim credit for the idea’s origins, the PR industry has played a large role in making it work—especially this year.

As The Holmes Report noted last week, agencies including Weber Shandwick, Fleishman Hillard, Havas and more collaborated on both outreach and the development of related “digital toolkits” to ensure that this year’s event is expertly organized. The process benefits agencies, clients and the public at large, with some organizations reporting a 50% rise in donations.

The National Philanthropic Trust held several events in the Philadelphia area in order to help organizations make the most out of Giving Tuesday, and in this Harvard Business Review piece president and CEO Eileen Heisman encourages charities to develop their own creative innovations on the theme.

We planned to find some of our favorite Giving Tuesday efforts, but we were a little overwhelmed by the search results. Which campaigns stuck out to you, dear readers?

(Image via the Giving Tuesday Facebook page)

Update Your Jargon Dictionary! Many Aunts Are Now ‘PANKs’

PANK — Professional aunt, no kids. Apparently, this is the target market for the holiday.

The word is the creation of Melanie Notkin, aka The Savvy Auntie. She partnered with Weber Shandwick and KRC Research on a study which found that 1 in 5 women is a PANK. That’s 23 million American women who are willing to spend $9 billion per year on the special kids in their lives. They’re 36 years old on average, more than half (52 percent) are single and have never been married, and just about a third of them make $50K or more per year. They’re hooked up on social media and work full-time.

Sisters are doing it for themselves. And companies want all those lovely ladies to spend that auntie money with them this year.

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Dating App ‘Survey’ Says PR Employs the ‘Sexiest’ Ladies

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Hot or not, bro? Make up your mind!

Ewww.

That was our first response to this story in the always-classy New York Post, in which the makers of a dating app rely on “science” to determine which companies employ the hottest guys and girls in the Big Apple. The results? PR is like a (SFW) Robin Thicke video come to life.

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Does Public Relations Have a Problem Relating to the Public?

shutterstock_105032324Weber Shandwick‘s president of digital Chris Perry addressed the headlining question in a Forbes article inspired by a recent conference on the future of media and PR. Here’s the issue as he sees it:

“The continued, misguided belief that marketing and PR teams are smarter than people they are trying to reach.”

A common complaint made against media “elites” and board members alike is that they underestimate the intelligence of their audience. Does PR have the same problem? Here’s a key quote from media critic Douglas Rushkoff, whose new book Present Shock is an analysis of the current state of things:

“This is an industry fathered by a man — Ed Bernays — that believed that people were too stupid to run their own lives.”

That stings. But how many times do we remind ourselves to keep the message simple so the public understands it?

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Roll Call: Weber Shandwick, MWW, GolinHarris and More

Weber Shandwick announced the promotion of Teisha Van de Kop to executive vice president. In her new role, Van de Kop will support content development and creative production needs for clients across North America. During Van de Kop’s nearly 15-year tenure at Weber Shandwick, she has helped build a team of creative professionals who are producing the next generation of shareable content, including live video, infographics, data visualizations and entire branded content hubs. In addition, Van de Kop has helped to systemize Weber Shandwick’s growing video capabilities, ranging from live streamed events and emotional, anthem-style videos, to 3-D animation and stop-motion graphics. (Release)

MWW Group announced today that Doug O’Reilly has been promoted to senior vice president of research and insights. Since joining MWW in 2011, O’Reilly has spearheaded the significant growth of the company’s research practice and overall insight development capabilities. His team has built new methodologies that have been critical across practices throughout the agency and set new best practices for the industry. In his new role, O’Reilly will continue to spearhead the continued expansion of the firm’s industry-recognized research and insights practice. O’Reilly has over two decades of classic market research experience leading research and measurement for national and international brands. In addition to his work in strategy development and insight he is the founder of a startup concentrated on providing social media valuation and ROI for brands in the travel vertical. Prior to joining MWW, O’Reilly ran his own consultancy assisting a wide range of organizations on insight, social media and strategy development. (Release)

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Most Major Industries Are Lacking in Female Leaders…But Not PR

Everyone with an internet connection knows about the lack of strong, highly visible female executives in the tech world. There’s a reason Sheryl Sandberg and Marissa Mayer stand out so prominently, and the recent firing of Business Insider‘s CTO for posting misogynistic musings on Twitter led many tech bloggers to reflect on the “bro culture” that dominates Silicon Valley.

It’s not just tech, though. The snafu over publisher Bryan Golbderg’s new “female-focused” web magazine Bustle showed that the media/journalism world still disproportionately consists of men catering to female audiences despite the prominence of names like Arianna Huffington and Tina Brown. In September, a software project created by an MIT grad student to measure the presence of women in journalism found a general lack of female voices in traditional media even though a majority of readers (and bloggers) are women.

When we saw yesterday’s New York Times headline about “a lack of women in top jobs” on a list meant to celebrate the most powerful women in banking, our first thought was: what about PR?

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Spin the Agencies of Record

“The shelf life of the average trade book is somewhere between milk and yogurt.”—Calvin Trillin

Following a summer-long search, Chobani has named two new agency partners: Droga5, which will lead advertising and marketing efforts, and Weber Shandwick, which will guide public relations and social engagement strategy. (Chobani, as we reported last week, recently tackled some PR challenges with a successful follow-up campaign.)

Throughout the process, both agencies demonstrated deep strategic thinking and creativity along with a profound understanding of our brand, values and vision.

Peter McGuinness, Chief Marketing and Brand Officer at Chobani, says: “…from Weber Shandwick, we excitedly anticipate a deeply integrated communications approach that will activate across PR, social, internal communications and more. Throughout this search, Droga5 and Weber Shandwick have come to the table with a clear vision for the brand and breakthrough communications that will be instrumental in helping us go to the next level. We cannot wait to get to work.”

“Age is something that doesn’t matter, unless you are a cheese.”—Luis Bunuel

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Roll Call: Weber Shandwick, MKTG INC and Kingstar Media

Weber Shandwick announced it has named Cathy Calhoun to the new global role of chief client officer and Sara Gavin as president, North America, effective immediately. Calhoun, previously Weber Shandwick’s president, North America, has been with the firm for 21 years. She is charged with deepening relationships with key clients across practice areas and geographies. Gavin, previously president of Weber Shandwick’s Minneapolis office, has been with the firm nearly 30 years. In that time, she has served key clients across North America as she has built an operation renowned for its expertise in financial services, government, agriculture, consumer work and digital innovation. She will be responsible for the firm’s operations across the U.S. and Canada. (Release)

Also at Weber Shandwick, Susan Howe has been named president, Global Consumer Marketing, and Rana Komar has been named general manager for the firm’s Chicago office, effective immediately. Howe, previously Weber Shandwick’s president, Chicago, has been with the firm for 17 years. She will oversee the firm’s largest practice area, bringing her global experience in consumer marketing, PR and digital to bear on behalf of clients. Howe will be responsible for building client relationships globally and helping to expand the Consumer Marketing practice’s reach.

Komar has been named general manager of Chicago, the firm’s third largest operation. Komar has been with Weber Shandwick for more than 13 years, most recently in leadership roles in the Chicago office and within the firm’s Consumer Marketing practice. She will now be responsible for several of the firm’s major consumer marketing and consumer health clients, including Mars and Novartis Animal Health, among others. (Release)

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