When Weddings Unveiled magazine balked at running photographer Anne Almasy‘s ad because it featured a photo of a same-sex couple on their wedding day, Almasy responded with a few reliable PR strategies: Tugging at heartstrings, working in the name of love and tossing in a Dr. Martin Luther King Jr. quote for good measure are pretty good strategies for gaining the support of like-minded people.
Almasy chose the adjacent picture for her ad because “…to me, it says love. It says home. It says joy.”
But it seems when the editors at Weddings Unveiled looked at the picture, they saw less love and joy, and more of a potential PR problem. One of the magazine’s editors sent Almasy the following comment:
“Is there possibly another photograph you’d like to use in your ad? We just don’t feel comfortable publishing an ad featuring a same-sex couple. These aren’t our personal beliefs, of course, but, you know…”
Taken aback, Almasy said of her work, “I don’t shoot gay weddings or straight weddings, Christian weddings or Jewish weddings, good weddings or bad weddings. I photograph PEOPLE on their wedding day.” But she didn’t stop there; she penned an open letter to WU, expressing her disappointment and defending her work. It read, in part: