Sometimes, a brand can get hit with a controversy that they didn’t even know they were involved with. Surely, that must be what Whole Foods is thinking.
Usually involved with issues surrounding food and the prices at their shops, it’s likely they didn’t have a crisis plan in place for the Supreme Court’s Hobby Lobby decision, which made it OK for employers to determine whether or not to offer contraception coverage. The company itself has no plans of discontinuing the coverage. However, one of the brands they carry, Eden Foods, is trying to opt out of the coverage. And now there’s a petition against Whole Foods with 12,500 names, demanding that they stop selling Eden Foods products. According to The Daily Beast, the company is one of 82 trying to discontinue the coverage.
“While individual-level boycotting of Eden Foods may not have much of an impact, telling Whole Foods to stop carrying Eden Foods’ products in their stores around the nation should have a much bigger effect. Let’s seek out the best messenger to send this message to Eden Foods- and in this case, Whole Foods seems like the perfect fit,” reads the petition.
We can all just imagine the looks on faces of the Whole Foods publicists when they saw this.