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Posts Tagged ‘Wieden + Kennedy’

Ten Years Later, Honda ‘Cog’ Ad Inspires Ten-Year-Old Girl

Anyone who ever had a science teacher assign a project centered around the creation of a Rube Goldberg machine — an overly complex contraption that uses a chain reaction to accomplish a simple task — was likely awed by Honda‘s “Cog” ad when it debuted over a decade ago. Ten years later, it seems the spot still possesses the power to amaze — a mark of truly inspired advertizing.

Neil Christie of London agency Wieden + Kennedy received the below letter on Monday morning from a 10-year-old girl:

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Roll Call: rbb PR, The Herald Group, Rubenstein PR and More

rbb Public Relations announced that Robert Phillips has joined the agency as chief operating officer. In this role, he will be responsible for managing the Miami public relations firm’s financial operations and strategic growth initiatives. Phillips has more than 20 years of experience in executive management, operations consulting and corporate merger services. Prior to joining rbb, he served as COO and CFO at Sam Schwartz Engineering, a transportation engineering and planning firm headquartered in New York City. (Release)

The Herald Group, LLC announced further expansion of the firm with the addition of John Goodwin as vice president. A veteran of Capitol Hill, leading trade associations and award-winning agencies, Goodwin will provide strategic communications and advocacy counsel to the firm’s growing roster of corporate, industry coalition, association and non-profit clients. Prior to joining The Herald Group, Goodwin served as chief of staff to US Congressman Raúl Labrador (R-ID). He also served as communications director and senior advisor to two members of Congress. (Release)

Richard Rubenstein, president of Rubenstein Public Relations (RPR), announced that Lauren Emmett has joined the firm as a Senior Writer.

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Hockey is Back. Will Nike’s Anti-Lockout Ad Still Work?

This new Nike ad, from Wieden+Kennedy New York and Biscuit Filmworks director Tim Godsall, flies defiantly in the face of the NHL lockout by giving hockey-lovers a chance to declare that “hockey is ours.”

The spot features kids decked out in their gear, looking directly at the camera and asking the league “what are you gonna do, take my skates? Take away my puck?” The message is clear: The NHL may have all the power, but fans and the amateur players really “own “the sport–and no lockout can take it from them. While we’re hardly the world’s most dedicated hockey fans, we found ourselves stirred by their testimony.

But–in case you missed the tidal wave of exuberant, profanity-laced Facebook and Twitter posts–the NHL lockout is officially over. Now what?

In some ways, the ad still works; even when the NHL is fully operational, the sport is more about the fans than any team owners or league officials. On the other hand, it’s pretty hard to get around the fact that the spirit in which the ad was made no longer applies.

What do we think? Does the message still resonate, or should Nike pull the ad?

So Old Spice Hasn’t Lost Its Mind

Last week, we thought Old Spice had gone crazy. Turns out they’ve gone crazy like a fox.

While we were lamenting the possible loss of Isaiah Mustafa, Old Spice and its ad firm Wieden & Kennedy have decided to kick its publicity up a notch by pitting its successful spokesperson against Fabio, who also has had a lot of success as a spokesperson.

Rather than letting its old marketing gimmick go stale, the brand has added a new element – a duel– to keep its marketing fresh and in the news. Kind of brilliant.

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Outreach Efforts Continue in the Wake of Japan Quake and Tsunami

While sitting on a panel at the SXSW conference with three other executives from Japanese mobile and social networks, Takahito Iguchi nearly broke down when he got to a slide on his deck that said “SAVE JAPAN.” According to the New York Times story about the panel discussion, “the executives described in interviews how mobile and social sites became vital when the earthquake struck because landlines went down, as did voice and e-mail services on cellphones.”

Tak Miyata, SVP of global business at Mixi says, in the story, that his site’s traffic went up 800 percent.

SXSW attendees have demonstrated their awareness of the aftermath of Japan’s earthquake and tsunami, with donations to SXSW4Japan nearly reaching its $50,000 goal.

Social networks, media outlets, and other businesses and organizations have been getting the word out about news and philanthropic efforts following the quake and tsunami. After the jump, a few examples.

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