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Posts Tagged ‘Will Ferrell’

Anchorman 2 Content Marketing: Too Much of a Not-So-Good Thing

shutterstock_171546986If you knew someone who knew someone who lived near a working wi-fi connection in late 2013, then you probably heard about Anchorman 2.

Chances are you saw clips from at least one of Will Ferrell‘s many, many “content marketing” projects: the Dodge commercials, the local TV appearance, the journalism school event, the underwear commercial, the in-character interviews, etc.

There’s no question that the campaign was one of the largest in history and that it will serve as a model for future big-name movie promotions.

Here’s the problem, though: it didn’t really work.

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Emerson to Rename Journalism School After Anchorman Ron Burgundy

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Well, it’s only for one day on December 4th, and it’s really just a stunt to publicize a screening of the sequel with one Will Ferrell in attendance (presumably in character) before the movie opens on December 20th.

We might argue that Ron Burgundy is a journalist like Greg Kelly is a journalist, which is to say not at all. But hey, this move worked, didn’t it? Check out all the media mentions.

The big questions: did you realize that the original Anchorman came out almost ten years ago? And does Paul Rudd win Movember or what?

(Insert “that’s kind of a big deal” and “stay classy” jokes here, because they definitely didn’t get old eight years ago.)

Dodge Durango Now Releasing Ron Burgundy Video Responses to Tweets

A few days ago, we told you about Dodge‘s new Ron Burgundy-inspired campaign, complete with Will Ferrell‘s reprisal of the much-loved role and his impeccable, befuddled delivery of classically off-kilter, Burgundy-esque lines.

Olivier Francois, Chrysler’s chief marketing officer, has said of the campaign, “Some of these lines in the commercials are so incredibly memorable that my hope is that they become part of the Anchorman culture.”

Now, in order to ensure that fans of that “Anchorman culture” feel fully engaged with the advertising, the campaign is releasing video responses to tweets. On Monday, Breeders’ Cup tweeted about how Burgundy underestimated the horsepower of a horse in the commercial where he compares the animal to a Duragno. In response, the campaign released the below video, in which a horse attempts to counter Burgundy’s argument with complex mathematics.

It’s unclear how many of these response videos we can expect, but maybe we’ll see our “Stay classy, Dodge Durango” suggestion appear in a spot after all!

Will Ferrell as Ron Burgundy Now Appearing in Dodge Durango Ads

Will Ferrell as Ron Burgundy Now Appearing in Dodge Durango Ads - PRNewserWhen Chrysler wanted to brand itself as the embodiment of the American spirit — coming from nothing, being put through the ringer, only to come out the other side better than the best — it released its rousing “Imported from Detroit” ad featuring Eminem’s “Lose Yourself.” When the company wanted to hammer that “Americans are tough” point home again, it hired Clint Eastwood to narrate its gritty, inspiring “Halftime” spot. Now, the same company has announced a new spokesman for its Dodge line — star of the raunchy comedy “Anchorman”, Ron Burgundy (Will Ferrell).

So… we can only deduce that the new branding message is less “Rah Rah America!” and more of an attempt to prove once and for all that the Dodge Durango is the Sex Panther of cars?

Not exactly.

“He is very much like Dodge. He is unapologetic. He is irreverent. He has a great deal of attitude,” Olivier Francois, Chrysler’s chief marketing officer, told the Free Press. “People think they already know the Durango, so then you have to be twice as engaging in a marketing campaign,” said Francois. “What could be more engaging and entertaining … than to explain all of the new technology and features through the eyes of a guy who comes from the ’70s?” Read more

‘Anchorman’ Marketing Off to a Good Start

You’ve heard, and you’re excited. There’s going to be an Anchorman sequel! Ron Burgundy is back and he’s bringing his jazz flute. This news totally took the edge off of last night’s Azarenka loss. Azarenkaaaa!

Ron Burgundy” has been trending on Twitter all day and just about every media outlet has helped to spread the news, even though the movie isn’t expected until next year. But as we’ve seen with a couple of recent releases, building the right buzz for a movie long before it actually hits theaters is critical.

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Will Ferrell & Old Milwaukee: The Super Bowl Ad You Didn’t See

While the rest of the nation was going on about all the celebrities in the Super Bowl ads they were watching, viewers in Nebraska (and seemingly only those in North Platte) got a special low-budget Will Ferrell ad for Old Milwaukee beer.

The clip is nothing like the multi-million-dollar ads from last night. It certainly didn’t make it to any lists of top brands for the evening. (Networked Insights says Doritos, Budweiser, and Coke were tops by share of voice.) In fact, Ferrell doesn’t even get to say anything before the ad cuts off.

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Live Your Dream of Riding a Zamboni Tonight!

If you’ve ever dreamed of driving a Zamboni (and seriously, who hasn’t), tonight might be your lucky night.

To promote the Winter Film Festival, there will be tons of giveaways, drink specials, and social media happening at Bryant Park, NYC for “Social Media on Ice” starting at 6:30p.m.

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Celebs Lending a Hand to Cause Campaigns

The Huffington Post has a few stories focused on celebrity philanthropic campaigns. The video above comes from Feeding America and its “Hunger Is A Real Story” campaign, which enlisted celebrities like Matt Damon to act out the stories of real people who are going hungry.

According to the campaign’s press release, more than 50 million Americans live with hunger. The campaign includes advertising and a Spanish PSA in addition to clips like this one available on the Web.

Will Ferrell is also among the celebrities participating in 7-Eleven‘s “Coffee Cup with a Cause” campaign, which aims to donate $2 million to charities. They’re raising money through the proceeds from coffee sold in cups designed by the celebrity spokespeople. Among the charities benefiting are Ferrell’s choice, Cancer for College.

Finally, West Virginia native (and wife to Ben Affleck, who’s also participating in the Feeding America campaign) Jennifer Gardner heads home to benefit Save the Children.

Additional philanthropy and nonprofit coverage is available on HuffPo’s Impact page.

Matt Labov Leaves Hollywod PR Firm B|W|R

“What’s bizarre is that this follows B|W|R last month promoting [him] to co-president with Leslie Sloane Zelnik,” writes DeadlineHollywood.com’s Nikki Finke.

Labov handles Jack Black, Steve Carell, Sacha Baron Cohen, Will Ferrell, Jonah Hill, Seth Rogen and Judd Apatow, among others. Rumor is he’ll be taking all of this talent with him as he starts up his own shop.