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Posts Tagged ‘World Economic Forum’

With Digital Media, What Happened in Davos Didn’t Stay in Davos

“The only way to keep Davos private would be to confiscate participants’ cell phones,” according to Matthias Lüfkens, former head of digital media at the World Economic Forum (WEF) and current MD of digital, EMEA at Burson-Marsteller. He spoke at PRSA’s Digital Impact conference on Monday in New York, where he outlined how digital media helped make the exclusive conference more public.

The World Economic Forum’s five-day invitation-only event, held in Davos, Switzerland every January, draws 2,600 influential leaders from academia, business, and government to discuss the world’s most pressing issues. Lüfkens said WEF sought to reach a broader audience, and this year the event was livestreamed on four channels and on a press conference channel encouraging audience participation. They also livestreamed from mobile phones using Qik.

“The head of WEF is not personally involved in social media, but he understands it,” Lüfkens noted. “Social media is also a good way to brand the event and is now embedded in the organization. Our strategy is to release and stagger the content.” Davos now has a presence on several social media platforms and provides a lesson in how other major events, even those with off-the-record content, can use social media to their advantage.

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Lüfkens to Lead Burson-Marsteller’s Digital Team in EMEA

Matthias Lüfkens, head of the World Economic Forum‘s digital group since 2004, is joining Burson-Marsteller to lead its digital team in the EMEA region starting February 1, 2012.

Lüfkens will be based in Geneva and will oversee a team that handles digital efforts including comms strategy, online reputation, and mobile marketing across Europe, the Middle East, and Africa.

In addition to his work for the World Economic Forum, Lüfkens has worked with a number of Fortune 500 companies, writes a column for a business magazine, Bilan, and speaks at tech events.