Go ahead and make fun of Yahoo for its many desperate attempts to stay relevant:
- Ask why Tumblr‘s traffic isn’t growing
- Laugh about the fact that recently fired COO Henrique de Castro made more money than his boss
- Mock David Pogue‘s earnest attempt to create a tech blog for “normals”
- Add an “SMH” when you retweet TechCrunch‘s claim that “Yahoo is a company remade.”
- While you’re at it, ask whether the Big Purple Thing is even worth saving and answer your own question with a big, unqualified “NO.”
Just don’t say Yahoo is dead. Not yet, at least.
The findings reported in yesterday’s CNET post make clear that Yahoo remains, for whatever reason, the top website Americans visit when they log in via desktop. Ahead of Google, even!
Sure, there are a lot of qualifiers we need to add to these findings, primarily that they don’t include laptop or mobile traffic, aka the most important kind.
The point, though: Yahoo is like the USA Today of web properties. You might not take it seriously, but if you want Americans to hear about your client, it should still hold a top spot on your pitch list.