TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Yahoo’

PR Fail: Applebee’s Fires Server Who Shared Obnoxious Tip-Free Receipt

Anyone who has ever worked in a restaurant should be able to relate to this viral story: Last week a pastor at a St. Louis-area church took her congregation to dinner at Applebee’s after the service. Apparently unaware that 18% gratuities are standard practice for parties of six or more at every restaurant ever, the pastor refused to pay the total.

Even worse, she scrawled a note on the receipt explaining her decision. It read: “I give God 10%. Why do you get 18″. The understandably pissed server took a picture and a second waitress shared it on Reddit under the headline “My mistake sir, I’m sure Jesus will pay for my rent and groceries”.

Then things got a little crazy.

Read more

PR Win: Gibson Replaces Guitar Destroyed on Delta Flight

Gibson GuitarsAs proud amateur musicians, we understand the importance of a treasured instrument–especially a premium electric guitar worth thousands of dollars.

Today we came across the story of a musician who nearly lost his six-string in transit and experienced two completely opposite reactions from the brands involved: Delta Airlines and Gibson Guitars. Can you guess who comes out looking better in this case?

Dave Schneider, who fronts a couple of bands we don’t think we’ve ever heard, always carried his 1965 Gibson (estimated value $10,000) onboard when flying because he didn’t trust others to handle it–and he was right to be worried. When Delta employees forced him to check it on a flight from Buffalo, New York to Detroit, he got paranoid and started filming with his iPhone as soon as the plane landed.

As you’ll see from this video, the guitar got stuck in an elevator at the airport, destroying the case and seriously damaging the instrument inside. Bad news.

Read more

Britain Finds Novel Ways to Bond with Global Audience

London’s 2012 Olympic Games may have inspired love at first sight among the viewing public and attendees, but from a marketing communications standpoint it’s been a long, drawn-out courtship.

“We’ve been preparing for the Olympics since 2005. To inspire visitation, our strategy has been to socialize the travel experience and centralize content to support marketing and PR,” says Karen Clarkson, VP North America for VisitBritain. She spoke at the Association for Travel Marketing Executives’ Marketing Issues Forum on Thursday in New York, discussing her company’s Olympics efforts and plans for the next James Bond movie, Skyfall.

Britain has enjoyed extended time in the public spotlight this year, from the Queen’s Diamond Jubilee celebration in June to the Olympic Games in July, the Paralympics in August and London’s Fashion Week in September. As Clarkson noted, “It’s been an opportunity to influence information about London and beyond, and not limited to sports related content. For the Olympics, we established digital content partnerships with NBC, Yahoo, The Travel Channel, The Wall Street Journal, USA Today and Travel & Leisure magazine.” She said that these partnerships helped the company generated $600 million worth of earned media impressions.

While partnership marketing plays a key role in VisitBritain’s operations, “social is at the heart of everything we do,” Clarkson explained. She described a unique pre-Olympics project in which Britain worked with the U.S. Olympic Committee to “engage athletes and have them experience Britain firsthand before the Games.” They selected and sent seven American Olympics athletes to Britain in the fall of 2011 “to showcase the destination from a U.S. perspective and to appeal to a younger demographic.” The athletes generated visual content as they interacted with their fan bases on Facebook and Twitter.

Read more

Roll Call: Hill+Knowlton Strategies, Republica, Vox Media, and More

Hill+Knowlton Strategies has named Amy Rosenberg executive vice president and U.S. director of media relations. She will be based in the New York office, and will be responsible for providing clients with high-level strategic communications counsel as well as developing and leading media relations programs to meet client objectives. She will also be responsible for practice development and will work with the U.S. management team on a media relations practice framework and key new program offerings. Rosenberg will serve as an active member of the senior leadership team, establishing media relationships and new business. (Release)

Rosanna Fiske has joined Republica as executive vice president and chief strategy officer. In this new roll, she will focus on integrating advertising, digital and communications initiatives as well as by leveraging cross-market approaches. She will also oversee research and planning, account management, communications, content creation and engagement, and digital/media. Fiske most recently served as the director of the master’s program in Global Strategic Communications at Florida International University (FIU) in addition to acting as professor in the Advertising and Public Relations department there. (PR Newswire)

Callie Schweitzer has been named director of marketing and special projects at Vox Media (SB Nation, The Verge, Polygon). She was most recently the deputy publisher of Talking Points Memo. (FishbowlLA)

Swedish public relations firms Narva and Mix Public Relations are merging to form a full service agency that will include media relations, public affairs and financial communications. Narva will reportedly purchase 100 per cent of shares in Mix Public Relations on November 1, a purchase that will create a single agency with revenues of more than SEK 50 million (approx. €6 million) and around 30 employees. (The Holmes Report)

Jacqueline Reses has been named EVP of people and development at Yahoo. She had been partner and head of media at Apax Partners. (FishbowlNY)

Ellen Gerstein has been named VP and marketing director at Grand Central Publishing. She had been marketing director at Wiley. (mb)

Roll Call: Sucampo Pharmaceuticals, DC Comics, and Yahoo!

Sucampo Pharmaceuticals, Inc., has named Silvia Taylor senior vice president of investor relations, public relations, and corporate communications. Ms. Taylor will report to Cary Claiborne, CFO of the company, and will lead the company’s investor relations, public relations, media relations and internal communications efforts in order to establish the corporate brand and to enhance its presence among the investment audience and other stakeholder groups and within the different communities in which the company operates around the globe. (Release)

Alex Segura has returned to DC Comics to serve as the executive director of publicity. For nearly two years, he had worked at Archie Comics as the executive director of publicity and marketing. In that role, he launched the company’s first daily news blog, The Source, and also worked on national campaigns for beloved comic book figures such as SupermanBatman, and Wonder Woman. (GalleyCat)

Kathy Savitt, the founder and CEO of the photo sharing site Lockerz, is joining Yahoo! as chief marketing officer. Savitt started Lockerz in 2009. Prior to that she was executive vice president and chief marketing officer of American Eagle Outfitters for three years. (FishbowlNY)

Marissa Mayer Pushes Forward with Yahoo Re-Branding

Have you heard? New Yahoo CEO/former Google exec Marissa Mayer is one of the most powerful women in the world—and she wants to prove it by dragging her company into the present day and re-branding them to improve their reputation as a fading remnant of the ill-fated tech bubble.

Last week she made the small but symbolic announcement that every Yahoo! Employee should use a company iPhone—no BlackBerries, thanks—to achieve a better sense of “consistency” across the company. While Mayer clarified that she is open to giving employees Android phones as well, the point was clear: Yahoo isn’t a relic—it needs to be perceived as a company both in and of the moment.

Yesterday she made her first big hire, bringing on digital entrepreneur Kathy Savitt as chief marketing officer. Savitt has quite a history, founding social media venture Lockerz and working in prominent communications positions at retailers Amazon and American Eagle. It will be her job to redefine Yahoo in the eyes of the public, and it’s quite a challenge.

Read more

Thoughts on the Forbes ’100 Most Powerful Women’ List

Today Forbes released its annual list of the most powerful women in the world—and while we can’t disagree with obvious selections like Angela Merkel, Hillary Clinton, new Yahoo! Chief Marissa Mayer and Facebook CFO Sheryl Sandberg, we do wonder whether J.Lo is truly more powerful than NBC Universal/Comcast Chairman Bonnie Hammer–and whether Sofia Vergara belongs on the list simply because she sells millions of dollars worth of Pepsi products to the Hispanic market (maybe she just has a great representative). Any observations? Agreements? Disagreements?

Hey Yahoo, When Does a Joke Become Tasteless?

Today Yahoo! News’s official Twitter feed felt the wrath of an easily offended internet.

The company debuted the #HashOut tag to promote their upcoming “social media talk show” of the same name with a message making light of the recent two-year jail sentence handed down to Russian anti-government punk bad Pussy Riot. Yahoo! tweeted:

“Last week, a Moscow judge sentenced a punk band to two years in prison. What musical act would you send to lockup, and why?”

We guess we can see why they thought this one would work: Everybody has opinions about music, everybody read something about Pussy Riot last week, and everybody likes to be interactive. But Yahoo!’s opening shot fell a bit short: While a few angry re-tweeters noted that the suppression of free speech by authoritarian governments is no laughing matter, we just didn’t think the “joke” was very funny. Read more

Computer History 101 Off California’s Highway 101

Visitors won’t find advance prototypes of the next model of Apple’s iPhone or iPad at Mountain View, California’s Computer History Museum. Instead, its Revolution exhibit takes a look back at the first two thousand years of computing. The twenty galleries contain an awe-inspiring display of computer related lore from the early abacus, slide rule and punched cards to programming languages, super computers, robots, and video games to more recent tablets and mobile devices.

As the multimedia collection demonstrates, these inventions were used in nearly every facet of life: by governments during wartime to crack enemy codes, by healthcare companies for breakthroughs such as electronic pacemakers, as well as for automobile dashboards, synthesized music and sneakers with microchip technology. Several reminders of short-lived companies, brands and products are also on hand, namely DEC/Digital Equipment Corporation, and Atari’s Pac-Man game.

Colorful visuals abound for those who are less tech-inclined. Among these are the Google Street Views car with a camera and GPS on top and the Noogler propeller cap given to new Google employees. At the museum’s entrance is a statement about fashion, entrepreneurship and capitalism. It’s a dress covered with red dollar bills, worn by Sandy Lerner, co-founder of Cisco Systems, to celebrate the startup’s IPO in 1990.

An article in Sunday’s New York Times focused on female Silicon Valley executives, including Marissa Mayer of Yahoo! and Sheryl Sandberg of Facebook, preferring more fashionable work attire than their predecessors. Lerner’s dress was an even more striking commentary about the Silicon Valley lifestyle.

Ross Levinsohn Leaves Yahoo

Ross Levinsohn has left Yahoo. Earlier this month, Yahoo named former Google executive Marissa Mayer CEO, passing over Levinsohn, who had been serving as interim CEO, a move that left many wondering about Levinsohn’s future with the company. According to Ad Age, there has been wide speculation as to whether Mayer may want to surround herself with former colleagues, and also whether Levinsohn would want to stay after being passed over for the top spot.

Although Levinsohn built strong relationships with ad agencies and made content deals with media companies like CNBC, ABC News, Clear Channel, and the ad network Interclick, Yahoo’s board, with Mayer at the helm, has reportedly decided to shift its focus away from media, and onto products that tie users into the Yahoo experience.

Read more

<< PREVIOUS PAGENEXT PAGE >>