TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

The NFL Creates Its Own Narrative

So that was a good game last night, huh? Kind of a shame that people are talking about Richard Sherman‘s screaming match with Erin Andrews rather than, say, the 49ers’ dramatic final run, stopped at the last minute by Sherman’s own end-zone interception.

When we saw this clip of defeated San Francisco coach Jim Harbaugh quoting Ernest Hemingway, we thought of an older post on the Patriots’ Bill Belichick and his “keep it boring” approach to message management.

Belichcik coaches his players to stick to the script, win or lose, but something tells us certain coaches, and the league in general, enjoy this sort of drama. From USA Today:

“It’s been a long time since Super Bowl week has had a villain. Richard Sherman is going to be all too happy to play that role.”

Sports and politics: how different are they, really?

(H/T USA Today)

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!