Fast Company: How to Translate a Brand into a Smell
The New York Times: Axe, Switching Gears, Strikes a More Earnest Tone
- Get to the Point: IHOP Fires Woman for Customer's Bad Math Skills
- The Ticker: PRSA NY Finalists; Facebook Innovation; Traditional Twitter; Starbucks China; GM Recall Hurdles
- U.S. Airways Calls Infamous X-Rated Tweet 'an Honest Mistake'
- TurboTax Wants Your Filing Process to Be As Difficult As Possible