Mediabistro’s Job Search Boot Camp got underway today with the opening keynote speech presented by Meryl Cooper, co-founder of Allen/Cooper Enterprises and one half of the writing team behind the book Be Your Own Best Publicist: How To Use PR Techniques to Get Hired, Noticed and Rewarded at Work.
Cooper offered a number of job-searching tips that not only help you get that coveted position but, for the PRNewser crowd, also put to use many of the PR skills that you’d be using in your daily work. For example, Cooper says you must build relationships. To paraphrase, connections lead to leads, which leads to interviews. And the more interviews you have, the better your chances.
“It’s a numbers game,” said Cooper. Also important here is asking for and giving endorsements, for example, on LinkedIn.
She also suggests having an “elevator pitch” and your key messages at the ready. There may come a time, out of the blue, when you’ll have to pitch yourself.
And don’t just take, take, take. Be a resource as well. Her deck points out, “Help others and they will help you.”
For more info about the Job Search Boot Camp or to register (it continues for four weeks), click here. And for information about Mediabistro’s next Boot Camp course, the Social Media Marketing Boot Camp, click here.
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