TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

WOMMA’s Paul Rand: “Integration is Key”

The Word of Mouth Marketing Association hosted its 2010 Summit last week. According to Paul Rand, president and CEO of Zócalo Group and president of the WOMMA board of directors, 500 visitors from around the world attended the Las Vegas event.

With an eye towards “best practices and next practices,” the conference focused on a number of topics like the differences between social media and word of mouth marketing, measurement and ROI, and integration.

“Integration is key,” says Rand. “The walls are coming down. [It] really is an organizational effort.”

We spoke with Rand in greater detail about the conference and the word of mouth landscape.

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now!