Cornerstone Building Brands
Digital Marketing Specialist - Lead Generation
Cornerstone Building Brands - Cary, North Carolina, United States, 27518Work at Cornerstone Building Brands
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Overview
About Us
Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The building products we manufacture are the cornerstone of the communities where people live, work and play -from homes to hospitals, grade schools to grocery stores, manufacturing facilities to municipal buildings and beyond.
Through the core values and consistent behaviors and mindsets embraced by our employees, we have built a culture dedicated to understanding our customers' needs and what matters most to their success. We know that it's our people that make the difference and we are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.
Job description
The Digital Marketing team is responsible for leading programs focused on developing excellent relationships with our customers, improving brand awareness and equity, accelerating purchase decisions, driving customer loyalty, and optimizing marketing investment. The Digital Marketing Specialist - Lead Generation will implement campaigns, techniques and technologies and processes to support best-in-class online lead generation and nurturing. This is a centralized position that will report to the Digital Marketing Manager - Lead Generation. This position will collaborate heavily with each of the business marketing teams (Apertures, Surfaces, Shelter, Canada, and Corporate).
Key responsibilities:Study and understand customer journey and buying behaviors and support lead generation and nurture campaigns to influence and accelerate those journeys and behaviorsPartner with the Digital Marketing Manager and business stakeholders to support online lead generation. Responsible for leveraging best practices, creating tools and templates, and defining solutions that meet both near- and long-term objectivesSupport the adoption and enablement of Eloqua, the marketing automation platform. Responsible for training new users and marketing partnersSupport the setup, testing, execution and reporting of lead generation and nurture campaigns, including but not limited to lead scoring, A/B testing, personalization, win-back campaigns, and account-based marketing, to reach target audiences. Responsible for growing and retaining prospects and customersSupport the marketing automation technical implementation and integration efforts, predominantly executed through an agency modelSupport marketing and sales teams to drive successful lead management practices that result in higher MQLs and SQLsSupport marketing campaigns to identify growth, challenges, and risksSupport, implement, and constantly improve the company's integrated marketing campaigns, test plans, and overall program development while creating new flows, and nurture campaigns for prospects and customersDocument new automations and nurtures in process maps to ensure business knowledge is transferrableIdentify trends, best practices, and testing opportunities within Lead GenerationEvaluate emerging technologies. Provide perspective for adoption where appropriateCoordinate training and develop supporting documentationSupport other digital marketing activities, such as website testing and content optimization, as neededEnsure Data Governance procedures are followed and create a healthy customer data environment for best-in-class automations and personalizationCollaborate with business units to establish conversational marketing playbooks and create integrated journeys between the chatbot platform and internal platformsQualifications
Bachelor's Degree in Communications, Marketing, Technology, or a related field and 5+ years of digital marketing and lead generation experienceDemonstrable experience in supporting lead generation, nurturing, and management disciplinesProven understanding of customer journeys and buying behaviors within the building products manufacturing space a plusExperience with enterprise marketing automation platforms, Eloqua preferredDisplays a strong technical understanding and can pick up new tools quicklyAbility to work well and communicate effectively with colleagues at all levels of an organizationAdditional information
Our headquarters are in Cary, NC, and living near there is a benefit. However, this position is open to fully remote work.
Why work for Cornerstone Building Brands?
Our teams are at the heart of our purpose to positively contribute to the communities where we
live, work and play . Full-time* team members receive medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.
*Full-time is defined as regularly working 30+ hours per week.
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Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. You can find the Equal Employment Opportunity Poster here . You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here . If you'd like to view a copy of the company's affirmative action plan or policy statement, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com . If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com . This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
California Consumer Privacy Act (CCPA) of 2018
Notice of Recruitment Fraud
We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.
Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The building products we manufacture are the cornerstone of the communities where people live, work and play -from homes to hospitals, grade schools to grocery stores, manufacturing facilities to municipal buildings and beyond.
Through the core values and consistent behaviors and mindsets embraced by our employees, we have built a culture dedicated to understanding our customers' needs and what matters most to their success. We know that it's our people that make the difference and we are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.
Job description
The Digital Marketing team is responsible for leading programs focused on developing excellent relationships with our customers, improving brand awareness and equity, accelerating purchase decisions, driving customer loyalty, and optimizing marketing investment. The Digital Marketing Specialist - Lead Generation will implement campaigns, techniques and technologies and processes to support best-in-class online lead generation and nurturing. This is a centralized position that will report to the Digital Marketing Manager - Lead Generation. This position will collaborate heavily with each of the business marketing teams (Apertures, Surfaces, Shelter, Canada, and Corporate).
Key responsibilities:Study and understand customer journey and buying behaviors and support lead generation and nurture campaigns to influence and accelerate those journeys and behaviorsPartner with the Digital Marketing Manager and business stakeholders to support online lead generation. Responsible for leveraging best practices, creating tools and templates, and defining solutions that meet both near- and long-term objectivesSupport the adoption and enablement of Eloqua, the marketing automation platform. Responsible for training new users and marketing partnersSupport the setup, testing, execution and reporting of lead generation and nurture campaigns, including but not limited to lead scoring, A/B testing, personalization, win-back campaigns, and account-based marketing, to reach target audiences. Responsible for growing and retaining prospects and customersSupport the marketing automation technical implementation and integration efforts, predominantly executed through an agency modelSupport marketing and sales teams to drive successful lead management practices that result in higher MQLs and SQLsSupport marketing campaigns to identify growth, challenges, and risksSupport, implement, and constantly improve the company's integrated marketing campaigns, test plans, and overall program development while creating new flows, and nurture campaigns for prospects and customersDocument new automations and nurtures in process maps to ensure business knowledge is transferrableIdentify trends, best practices, and testing opportunities within Lead GenerationEvaluate emerging technologies. Provide perspective for adoption where appropriateCoordinate training and develop supporting documentationSupport other digital marketing activities, such as website testing and content optimization, as neededEnsure Data Governance procedures are followed and create a healthy customer data environment for best-in-class automations and personalizationCollaborate with business units to establish conversational marketing playbooks and create integrated journeys between the chatbot platform and internal platformsQualifications
Bachelor's Degree in Communications, Marketing, Technology, or a related field and 5+ years of digital marketing and lead generation experienceDemonstrable experience in supporting lead generation, nurturing, and management disciplinesProven understanding of customer journeys and buying behaviors within the building products manufacturing space a plusExperience with enterprise marketing automation platforms, Eloqua preferredDisplays a strong technical understanding and can pick up new tools quicklyAbility to work well and communicate effectively with colleagues at all levels of an organizationAdditional information
Our headquarters are in Cary, NC, and living near there is a benefit. However, this position is open to fully remote work.
Why work for Cornerstone Building Brands?
Our teams are at the heart of our purpose to positively contribute to the communities where we
live, work and play . Full-time* team members receive medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.
*Full-time is defined as regularly working 30+ hours per week.
Videos To Watch
Job location
Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. You can find the Equal Employment Opportunity Poster here . You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here . If you'd like to view a copy of the company's affirmative action plan or policy statement, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com . If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com . This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
California Consumer Privacy Act (CCPA) of 2018
Notice of Recruitment Fraud
We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.