Manager, SEO and Content Strategy
Compound Growth Marketing - Boston, Massachusetts, us, 02298Work at Compound Growth Marketing
Overview
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Overview
This role is fully remote. We would prefer someone willing to be available in our primary time zone (Eastern Time).
ResponsibilitiesDevelop and execute SEO & content strategy campaigns across multiple clientsProject management of client deliverables and milestonesRepresent Compound Growth as the primary contact in client relationships, on weekly status meetings, and in client presentationsProactively identify areas of opportunity to optimize the campaigns to drive higher resultsProactively communicate client needs, and roadblocks/challenges for client deliverablesDevelop campaign performance reporting in partnership with out analytics practice, including monitoring for performance and issuesProven ability to manage multiple projects, drive hard to completion, and deliver effective resultsSupport the Head of Demand Generation and Program Directors with the client strategy and department maintenance including billing, invoicing, time tracking, and other processesCoach analysts and virtual assistants on deliverable creation, analysis and implementationRequirements
Minimum Requirements:
You have at least 5 years of experience in SEO and content strategyYou have experience growing sales qualified leads or revenue through SEO & content marketingYou have experience working with or for fast growing companiesYou have at least 5 years of experience in analytics platforms such as platforms: Google Analytics & Google Search ConsoleRequirements (Elaborated):
You know how to drive qualified leads through SEO initiativesYou know the role that SEO plays in a broader B2B demand generation strategy. You know all of the SEO best practices, but more importantly, you know the ones that are worth prioritizing when KPIs are things like "Free Trials Started" or "Demos Requested". You are able to speak the language of execution when working with analysts & freelancers, and strategy, when working with executives. You are able to audit a drop or increase in performance in Google Analytics & Google Search Console to determine the cause.You know how to scale growth through contentYou understand that helping companies scale results requires content and can help direct this through strategy creation, education and enablement.Your view of content crosses from site, to organic social, to email nurture, to ebooks and beyond, and you have a point of view on how all of those drive growthYou are able to determine what keywords and language make sense given the client and target audience - applying the keyword research appropriatelyYou are strong at researching and stay up to date on the latest developments in terms of search engine optimization, content trends and consumer behaviorYou enjoy working with clientsThis role will be client facing, this is something that you enjoy (explaining concepts, moving the conversation forward, and being great with people).Learning about new industries sounds exciting to you. You will regularly take on new clients and understanding their company, industry and customers is criticalThe challenge of driving growth for companies looking to scale is exciting to youWe are not just inching forward growth for clients that have already found major success and want to continue riding the wave. Our aim is scalable impact in a potentially life-changing way. This requires a different mindset and approach to strategy.You're an expert with SEO diagnostic, analytics and competitive insight toolsFamiliarity and expertise with best of breed tool sets including Screaming Frog, Ahrefs, SEMRush, Clearscope, Google Analytics, Google Search Console, etc.You are comfortable learning new toolsYou have experience in using multivariate testing to drive informed recommendationsYou love to learnYou aren't afraid to ask for help, but also enjoy trying to learn it on your own first.You're likely a curious & analytical personYou understand the nuances of B2B marketingour clients often market to sophisticated professionals in high-consideration markets (i.e. longer sales cycles, more touch points required, etc.)this influences the way we think about keywords, content and conversion for our client
Benefits
Compensation and Benefits - Commensurate with Experience
Unlimited PTO
Competitive healthcare benefits
Monthly home office work expense stipend