Copywriting for Newsletters

Write newsletter copy that connects with your audience

Level: Beginner
Instructor: Bizzy Coy

Copywriting for Newsletters

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 3 video lessons
  • 0h 52m of lesson content
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Copywriters, Writers, Marketers, Content Creators, Social Media Specialists

Skills You Will Learn

Utilize 5 main components of a newsletter: content, audience, frequency, value and voice

Determine which newsletter type (roundup, feature or letter) best suits your needs

How to give your blurbs personality and tools to spice up your body copy

Make use of all newsletter components such as sender name, subject line, footer and more to ensure your content is opened and read

Why Take This Course

The resurgence of email newsletters in recent years have made them an increasingly important marketing tool for any brand or company. With inboxes filling quickly, how do you ensure your email stands out from the rest? In this course, learn how to enhance your newsletter by giving the copy personality, create content that builds a relationship between you and your reader and utilize 5 main components crucial to any successful newsletter.

Session 1

Copywriting for Newsletters

  • Lesson 1: Newsletter Basics
  • Lesson 2: Body Copy
  • Lesson 3: Vital Components
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About the Instructor

Bizzy Coy

6 Courses

Bizzy Coy is an award-winning freelance senior copywriter and digital marketing strategist. She works with the biggest names in culture and entertainment, including Disney, NBCUniversal, WICKED and most recently, the Pope. Her honors include the IAC Award for Best Arts Social Media Campaign, the Travel + Leisure Smitty Award for Best Use of a Social Media Platform, and three Telly Awards for Best Regional TV Commercial.