Copywriting for Websites
Write effective copy for professional websites
Your website messaging is an opportunity to establish your reputation online and position yourself as an authority. In this course, you’ll learn about different styles of copywriting and the best practices for creating effective, value-driven web copy.
IN THIS COURSE YOU WILL LEARN HOW TO:
- Write reader-friendly copy for a specific audience
- Create copy based on your messaging goals: educate, inform, promote, or sell
- Utilize goal, structurally, site based, voice, and audience copy
- Optimize your content with SEO in mind
- View syllabus
- Approximately 2 hours and 25 minutes of lesson content
- About Our Courses: Mediabistro courses are self-guided and do not include instructor interaction.