Digital Media Planning and Buying

Build the foundation for successful media planning

Online Course – Digital Media Planning and Buying

As technology advances and consumer media habits shift, advertisers are demanding more robust and intelligent media campaigns from agencies. Leveraging data and improving performance have become mandates in digital media campaigns and are essential skills needed to be a successful campaign manager. Learn how to negotiate optimal media buys, reach niche audiences to scale, and ultimately measure success and business impact.

IN THIS COURSE YOU WILL LEARN HOW TO:

  • Navigate and work within the digital advertising landscape and planning process
  • Leverage data to market, optimize campaigns and measure results
  • Identify and utilize digital media negotiation and presentation skills
$129
/$104 for AvantGuild Members

  • View syllabus
  • Approximately 2 hours of lesson content
  • About Our Courses: Mediabistro courses are self-guided and do not include instructor interaction.