Facebook Marketing: Everything You Need to Know to Nail Your Next Campaign

Harness the power of Facebook for your business

Level: Beginner
Instructor: KiKi L'Italien

Facebook Marketing: Everything You Need to Know to Nail Your Next Campaign

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 16 video lessons
  • 2h 28m of lesson content
  • Exercises to apply strategies and tactics
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Marketers, PR Specialists, Social Community Managers, Content Creators

Skills You Will Learn

Create a Facebook presence that will entertain, inform and engage your audience

Generate a content calendar with relevant and regular posts

Create the “perfect” Facebook post using the links, lengths, timing and images users respond to

Components of effective video and Facebook Live content to get clicks and shares

Utilize Facebook advertising to create successful ad campaigns with audience segmentation and ad types

Set goals and measure performance with Facebook Insights

Identify characteristics of successful Facebook marketing and learn to emulate them to build your brand’s community

Why Take This Course

With 1.5+ billion monthly users, a Facebook presence is an absolute must to grow your business or brand. This course reveals how to effectively make Facebook a pillar of your marketing efforts and teaches you to navigate and leverage the multitude of marketing capabilities this global platform offers. This course breaks down the Facebook page—ads, apps and analytics—and shares the formula for the perfect post. You will learn how to develop a content calendar, create a Facebook ad campaign and dig deep into Facebook Insights to connect with your audience in a meaningful way. By the end of the course, you will go beyond the essentials and have the ability to be the hero behind your brand’s social media success.

Session 1

Welcome to Facebook Marketing

  • Lesson 1: Exploring Facebook for Business
  • Lesson 2: Understanding Facebook Pages, Part 1
  • Lesson 3: Understanding Facebook Pages, Part 2
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Session 2

Facebook Marketing & Content

  • Lesson 1: Content, Content, Content
  • Lesson 2: Facebook and the Content Calendar
  • Lesson 3: Measuring Your Facebook Results
+ Show More

Session 3

Facebook Advertising

  • Lesson 1: Getting to Know Facebook Ads
  • Lesson 2: How to Create Winning Ads
  • Lesson 3: Advertising Pro Tips
+ Show More

Session 4

Advanced Techniques

  • Lesson 1: Video Pro Tips
  • Lesson 2: Building Community
  • Lesson 3: Case Studies
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About the Instructor

KiKi L'Italien

2 Courses

KiKi L'Italien is a social enterprise strategist who works with companies and organizations to develop their client relationships and social media strategies. Her focus is helping organizations connect with client and member communities through thoughtful communications, social relevance, and integrated media. As a recognized social media expert, KiKi has been featured in the Washington Post and Washington Business Journal, appeared on 60 Minutes and Good Morning America, and contributed to dozens of blogs as a regular columnist. She also hosts the weekly Association Chat for association and nonprofit professionals held every Tuesday on Twitter.