Fundamentals of Public Relations

Foundations of becoming a PR pro

Level: Beginner
Instructor: Linda Marsicano

Fundamentals of Public Relations

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  • Self-paced instruction
  • 17 video lessons
  • 4.25 hours of lesson content
  • Writing exercises
  • Led by an industry expert
  • Lifetime access
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Who Should Take This Course

Communication Specialists, PR Managers, Publicists, Students, Marketers

Skills You Will Learn

Elements of a good press release

Draft media lists

Talking points of a press plan

Generate a press kit

Vet interview requests and prep your management for interviews

Draft key company documents like bios and “about us” information

Shape your resume and cover letters to get jobs in PR

Why Take This Course

Learn the core principles of public relations and media relations so you kick up a career in the world of communication. From generating press releases to media lists, best practices for pitching and how to navigate crisis situations for your brand, this course gives you the full overview of what a PR pro does. You will become versed in PR planning, internal and external communication and come away with the confidence to present your brand in the best light.

Session 1

Intro to PR; Write Press Releases and Bios

  • Lesson 1: Different Fields in PR
  • Lesson 2: Key PR Skills
  • Lesson 3: Press Releases and How to Write Them
  • Lesson 4: Write Client and Company Bios
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Session 2

Engage with Journalists

  • Lesson 1: Tools for Building Media Lists and Distributing Press Releases
  • Lesson 2: Pitch to Journalists, Digital Media and Online Bloggers
  • Lesson 3: Rules for Engaging via Social Media
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Session 3

PR Plans, Press Kits and Crisis Communications

  • Lesson 1: Best Practices for Press Kits and Online Newsrooms
  • Lesson 2: Key Components and Talking Points of a Press Plan
  • Lesson 3: 10 Steps of Crisis Communications
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Session 4

Media Relations and Landing a Job

  • Lesson 1: Vet Interview Requests and Prepare Spokespeople for Interviews
  • Lesson 2: Write Letters to the Editor
  • Lesson 3: Prepare Resumes and Cover Letters to Land a PR job
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About the Instructor

Linda Marsicano

9 Courses

Linda Marsicano is the former vice president of corporate communications with Playboy Enterprises. She has also worked in executive PR roles for Exelon Corporation as well as nonprofit professional societies including the American Society of Plastic Surgery. She is currently a freelance public and media relations consultant. Linda has prepped CEOs and board members for appearances on 20/20, Dateline NBC, The Today Show, CNBC's SquawkBox and other national programs. She has been quoted extensively in the Wall Street Journal, The New York Times, and Chicago Tribune and has appeared on-air as a company spokesperson.