Fundamentals of Public Relations

Foundations of becoming a PR pro

Level: Beginner
Instructor: Amy Condon

Fundamentals of Public Relations

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 10 video lessons
  • 1h 0m of lesson content
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Communication Specialists, PR Managers, Publicists, Students, Marketers

Skills You Will Learn

Write press releases, media alerts and other media materials

Proactive approaches to earn media coverage

Utilize social media for PR, and tips to optimize content and engage audiences

Anticipate and mitigate potential PR crises, and create strategy for reacting to a PR crisis

How to start out or make a transition to a PR career

Why Take This Course

Learn the core principles of public relations so you can kick start a career in the world of communication. From creating press releases to media alerts, best practices for using social media and how to navigate crisis situations for your brand, this course gives you the full overview of what a PR pro does.

Session 1

What is PR and How Does it Work?

  • Lesson 1: Overview of PR Today
  • Lesson 2: Why Organizations Need PR
  • Lesson 3: What do PR People Actually Do, Anyway?
  • Lesson 4: 7 Steps to Building a PR Plan
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Session 2

Tools to Put PR Into Action

  • Lesson 1: Proactive Approach to Earn Media Coverage
  • Lesson 2: Write for PR: Press Releases, Media Alerts and More
  • Lesson 3: How to Use Social Media for PR
  • Lesson 4: Plan For and Prevent a PR Crisis
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About the Instructor

Amy Condon

2 Courses

Amy Condon is a public relations and corporate communications specialist with 18 years experience. She has worked in-house for international brands like Foot Locker, Inc., Johnson & Johnson, and Crunch Fitness, as well as on the agency side for public health and pharmaceutical clients.  Amy holds a B.A. in Communication from the University of Delaware and an M.A. in Communication and Information Studies from Rutgers University. She currently serves as adjunct professor in the Communications Department at William Paterson University.