How to Pitch

The freelance journalist's guide to what editors want

Level: Beginner
Instructor: Lilly Dancyger

How to Pitch

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 7 video lessons
  • 0h 21 minutes of lesson content
  • Pitch writing exercises
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Freelance Writers and Journalists

Skills You Will Learn

Generate a pitch list - the right way to research

Must-haves for every pitch

Using numbers and storytelling in your pitch ideas

Best practices for following up

How to nuance your pitches for Personal Essays, Reported Features, and Time-Sensitive pieces

Why Take This Course

If you're a freelance writer, you know that success starts with an effective pitch. How to Pitch gives you the must-haves for writing pitches that work, so you can boost your chances of getting editors' attention to land the assignments you want. In 20 minutes you’ll learn how to generate your pitch list, mine editors' contact information, the structure and requirements of pitching various genres, how and when to share clips, and of course when to follow up. This course will show you how to streamline your pitching process so you can spend less time pitching and more time writing.

Session 1

Nuts & Bolts of Pitching

  • Lesson 1: Before the Pitch – Do Your Research
  • Lesson 2: Pitch Structure – What to Include
  • Lesson 3: Following Up – How Long to Wait and What to Say
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Session 2

The Specifics of Pitching Different Genres

  • Lesson 1: Pitching Print
  • Lesson 2: Personal Essays
  • Lesson 3: Features
  • Lesson 4: Time-Sensitive Pieces
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About the Instructor

Lilly Dancyger

Lilly Dancyger is the Deputy Editor of the award-winning online publication Narratively. She's been a freelance journalist and essayist since 2011, with bylines in Psychology Today, The Guardian, The Washington Post, New York magazine, Rolling Stone, and more. Follow her on Twitter at @lillydancyger.