Learn to Evaluate UX Like a Pro

Elevate your website’s user experience

Level: Intermediate
Instructor: Jennifer Palilonis

Learn to Evaluate UX Like a Pro

$129
*Avantguild discount applied at checkout
  • Self-paced instruction
  • 16 video lessons
  • 2.3 hours lesson content
  • UX Assessment Templates and Report Worksheets
  • Led by an industry expert
  • Lifetime access
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Who Should Take This Course

Marketers, Web Designers, Graphic Designers, Project Managers, Product Managers

Skills You Will Learn

Evaluate UX over five basic dimensions: learnability, efficiency, memorability, satisfaction and error tolerance/prevention

Identify audience needs to ensure a site is functional and pleasurable to use

Execute UI/UX inspection methods: a heuristics inspection, cognitive walkthrough and formal usability test

Identify what your audience and stakeholders need through user-centered research, persona development and modeling
Use requirements gathering strategies including interviews, questionnaires, user observation and more

Organize data to identify insights, describe usability problems and articulate solutions

Why Take This Course

An intuitive and efficient UX design is essential to set the tone of your user’s experience on your website. By analyzing who your customers are, anticipating their needs and allowing those needs to guide elements of your design, you can create a website to help your users achieve their goals.

In this course, you'll learn how to evaluate your UX by exploring the dimensions of website design that affect user experience. Using the data collected from formal assessment methods, you’ll be able to make informed decisions on how to make your website a place for users to spend their time and money.

Session 1

Usability & User Experience 101

  • Lesson 1: Usability (UI) over 5 dimensions
  • Lesson 2: Valuing User Experience (UX)
  • Lesson 3: Evaluating IU and UX: A Primer
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Session 2

Identifying Audience Needs

  • Lesson 1: Requirements gathering essentials
  • Lesson 2: User personas and scenario-based reasoning
  • Lesson 3: Modeling the user experience
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Session 3

Testing Usability & User Experience

Lesson 1: How to conduct a heuristics inspection
Lesson 2: How to develop & execute a cognitive walkthrough
Lesson 3: How to perform a task-based usability test

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Session 4

Reporting Results and Taking Action

Lesson 1: Synthesizing usability data
Lesson 2: Describing usability problems
Lesson 3: Articulating solutions to UI/UX problems

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About the Instructor

Jennifer Palilonis

Dr. Jennifer George-Palilonis is a professor in Ball State University’s Department of Journalism, and the Director of the Center for Emerging Media Design & Development. She holds a PhD in Human-Computer Interaction from the Indiana University School of Informatics & Computing. Since 2002, Jennifer has been a media design consultant and has worked on the redesigns of more than 30 newspapers nationwide. She is also the author of two books, The Multimedia Journalist (Oxford University Press, 2012) and A Practical Guide to Graphics Reporting (Focal Press, 2016, 2006).