SEM and Google AdWords Fundamentals

Harness the power of SEM and Google AdWords to drive traffic to your website

Level: Beginner
Instructor: Mai Alowaish

SEM and Google AdWords Fundamentals

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 10 video lessons
  • 1h 45m of content
  • Campaign and optimization exercises
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Digital Marketers, Campaign Managers

Skills You Will Learn

Learn principles of SEM and how they work in tandem with SEO and social media

Create effective display advertisements from scratch

6 AdWords remarketing techniques and when/how to apply them

Establish your targeting strategy by persona or motive and the qualities that define each

Leverage the 5 known AdWords campaign types

Utilize targeting techniques - Keyword, Location, Device

Navigate and customize the AdWords interface

Create an AdWords campaign

Monitor and optimize your campaign results

Why Take This Course

Learn the fundamentals of Search Engine Marketing (SEM) and Google AdWords so you can connect your brand’s product or services with your ideal customers and ensure your marketing budget is well spent.

Dig into the principles of SEM and find out how to leverage them to create effective advertising campaigns. Discover the wealth of Google AdWords capabilities that will enable you to create, track and optimize your campaigns. At the end of this course, you will have a robust toolkit of proven tactics you can use to create and manage advertising and marketing campaigns with confidence.

Session 1

Search Engine Marketing (SEM)

  • Lesson 1: Overview of SEM
  • Lesson 2: Creating Effective Advertisements
  • Lesson 3: Targeting the Right Audience
  • Lesson 4: Monitor Your Campaigns
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Session 2

Google AdWords

  • Lesson 1: AdWords Interface and Account Structure
  • Lesson 2: Creating Your First AdWords Campaign
  • Lesson 3: Monitoring and Optimizing Your Campaigns
  • Lesson 4: Measuring Campaign Results
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About the Instructor

Mai Alowaish

Mai Alowaish is a seasoned web marketing and analytics consultant. She works with clients on strategy, analysis and configurations of site and campaign analytics across a variety of online channels -- websites, email campaigns, landing pages, microsites, advertising, social media, etc.. She collaborates with clients to ensure online and integrated campaigns have defined metrics, provides deep-dive analyses into engagement data for optimization of campaigns, and leads the implementation of landing page and form testing. Mai has over a decade of experience working with e-commerce applications and has deployed numerous websites and corporate portals with various e-commerce platforms and CMSs, including electronic and mobile banking applications. She is an Information Systems and Industrial Engineer and a certified Project Manager Professional; and has a Master's degree from Northwestern University, specializing in Internet and Database Technologies, with the thesis focus on Digital Marketing and Analytics.