SEM and Google AdWords Fundamentals

Harness the power of SEM & Google AdWords to drive traffic to your website


Learn the fundamentals of Search Engine Marketing (SEM) and Google AdWords so you can connect your brand’s product or services with your ideal customers and ensure your marketing budget is well spent.  Dig into the principles of SEM and find out how to leverage them to create effective advertising campaigns. Discover the wealth of Google AdWords capabilities that will enable you to create, track and optimize your campaigns. At the end of this course, you will have a robust toolkit of proven tactics you can use to create and manage advertising and marketing campaigns with confidence.


  • Create effective advertisements using the principles of SEM
  • Different SEM campaign types and how to choose the right one for your brand
  • Leverage SEM targeting options to segment your ideal audience
  • Navigate and customize the AdWords interface
  • Create an AdWords campaign
  • Monitor and optimize your campaign results
/$74 for AvantGuild Members

  • View syllabus
  • Approximately 1 hour 45 minutes of lesson content
  • About Our Courses: Mediabistro courses are self-guided and do not include instructor interaction.