Skills in 60: Build an Editorial Calendar for Social Media Channels

Develop integrated editorial content calendars and establish a production and publishing strategy

Level: Intermediate
Instructor: Mack Burnett III

Skills in 60: Build an Editorial Calendar for Social Media Channels

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 4 video lessons
  • 1h 8m of lesson content
  • Led by an industry expert
  • Lifetime access
  • All sales are final
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Who Should Take This Course

Editors, Social Media Managers, Marketers, PR Specialists, Content Managers

Skills You Will Learn

Develop an editorial calendar that is aligned with your brand/organization's goals

Strategically plan content and social media to increase the effectiveness of campaigns

Develop and maintain a content asset library and production process

Publish and distribute your content in specific channels and utilize paid media when appropriate

Set performance goals for your content

Analyze what content works to inform how, what and when you post content

Use data to plan your social activity in the future

Why Take This Course

Do you want your audience to see, click, read and share your social media content? Then it’s critical to have intention and strategy behind what you post. This course will teach you how to identify relevant content for your brand’s social channels and plan distribution tactics to ensure your content is seen. In one hour, you will learn how a pro plans, creates, distributes and analyzes an editorial calendar for long-term audience engagement and success.

Session 1

Brand Strategy and Planning

  • Develop a comprehensive editorial content calendar layout and ways to connect business goals to content
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Session 2

Content Production and Asset Management

  • Content team considerations, planning your timeline and asset management
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Session 3

Publishing Systems and Content Distribution

  • Create a repeatable publishing system that can be utilized for multiple campaigns and leverage paid social media options to maximize your overall reach
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Session 4

Data, Analytics and Insights

  • Measure content success and discover insights within the data
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About the Instructor

Mack Burnett III

Mack Burnett III is a digital marketing strategist and growth marketing professional. He is a part-time professor at New York University and head of digital marketing and growth marketing curriculum at Udacity. Mack has also worked with clients and partners such as the NBA, Twitter and AXA Equitable, and has been featured in the Wall Street Journal, the Network Journal and Black Enterprise.