Skills in 60: Build an Editorial Calendar for Social Media Channels

Streamline and strengthen your social content strategy

Level: Intermediate
Instructor: Ashley Goforth

Skills in 60: Build an Editorial Calendar for Social Media Channels

$20
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$49
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  • Self-paced instruction
  • 4 video lessons
  • 1 hour of lesson content
  • Led by an industry expert
  • Lifetime access
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Who Should Take This Course

Editors, Social Media Managers, Marketers, PR Specialists, Content Managers

Skills You Will Learn

Essential components of a smart editorial calendar

Organize your content to relevant days, weeks, holidays, events, topics

Develop and maintain a content asset library and production process

Publish and distribute your content in specific channels and utilize paid media when appropriate

Set performance goals for your content

Analyze what content works to inform how, what and when you post content

Use data to plan your social activity in the future

Why Take This Course

Do you want your audience to see, click, read and share your social media content? Then it’s critical to have intention and strategy behind what you post. This course will teach you how to identify relevant content for your brand’s social channels and plan distribution tactics to ensure your content is seen. In one hour, you will learn how a pro plans, creates, distributes and analyzes an editorial calendar for long-term audience engagement and success.

Session 1

Lesson 1: Plan and Organize Your Brand

  • Set yourself up: goals, a content calendar layout, and build a team for editorial execution
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Session 2

Lesson 2: Develop a Content Management Studio

  • Develop and maintain a content production strategy and process
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Session 3

Lesson 3: Publish and DistributeYour Content

  • Set your calendar up for success, optimize content and use paid media
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Session 4

Lesson 4: Analyze the Results and Develop Insights for the Future

  • Set goals and analyze performance for longevity
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About the Instructor

Ashley Goforth

2 Courses

Ashley Goforth is an Adjunct Instructor at New York University teaching digital and social media graduate classes within the Division of Programs in Business and is a specialist in social media engagement, digital development, and LGBT-specific brand communications. Ashley has also worked as a digital engagement manager for Golin, as a global community manager; content strategist; digital analyst; and social media manager for The Bridge, Golin’s real-time listening and engagement newsroom. Ashley has worked with numerous brands on campaigns and programs including Good Humor, Magnum Ice Cream, Banana Boat, KAYAK, Crayola, Benjamin Moore, Stoli, Wells Fargo, Astellas, the New York City Wine and Food Festival, and more.