Skills in 60: Native Advertising

Promote your brand through sponsored content

Level: Beginner
Instructor: Rondel Holder

Skills in 60: Native Advertising

*Avantguild discount applied at checkout
  • Self-paced instruction
  • 4 video lessons
  • 45 minutes of lesson content
  • Led by an industry expert
  • Lifetime access
Refer to Friends

Who Should Take This Course

Marketers, Social Media Specialists, Advertisers

Skills You Will Learn

How to use native advertising to seamlessly highlight sponsored content, while not “tricking” consumers into reading/viewing it

Identify the key differences between Content Marketing vs. Traditional Online Advertising

Understand how consumers perceive native advertising, and how this can inform your marketing strategy

Navigate the ethics of content marketing

When to pitch native advertising as the right tool/marketing solution to a client

Why Take This Course

As the click-through rates for banner ads continue to fall, marketers have turned to native advertising to promote brand engagement and awareness. In under an hour, learn how to use native advertising to grow your reach and enhance user experience, while maintaining transparency and building trust with your audience.

Session 1

Content Marketing vs. Traditional Online Advertising

  • Lesson 1: Understand the differences between Traditional Online Advertising vs. Content Marketing, the brief history of content marketing, where it stands now and its growth potential
+ Show More

Session 2

How Branded Content and Native Advertising Work Together

  • Lesson 2: Learn how native advertising and branded content work together, view visual examples of native ads driving to native landing pages, and learn how consumers perceive it
+ Show More

Session 3

The Do’s and Don’ts of Content Marketing

  • Lesson 3: Understand the ethics of content marketing -- the delicate balance of making native advertising feel synergistic with your site, without tricking consumers into thinking its editorial content
+ Show More

Session 4

When To Pitch Native Advertising/Content Marketing

  • Lesson 4: Learn when to pitch native advertising as the right tool/marketing solution to a client based on key words and call-outs
+ Show More

About the Instructor

Rondel Holder

Rondel Holder is a marketing executive who has worked at notable media companies for over 10 years, such as Pandora, ESSENCE, Complex and VIBE. Over the years, he has seen the ever-changing development of "Integrated Marketing" first hand, taking a special interest in content marketing and native advertising. Business and pleasure have provided Rondel the opportunity to travel frequently both domestically and internationally, often opting for the “local” approach to travel versus being a “tourist” – making many friends along the way. In 2012, he started sharing his travel and foodie experiences on his blog, Soul Society 101. Known as a leading platform in the "Black Travel Movement," Soul Society 101 engages over 100,000 culture enthusiasts via social media and has been featured in The New York Times, NY Daily News, Black Enterprise, Buzzfeed and more.