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Social Media Analytics
Monitor, measure, and optimize your social media efforts
Social Media Analytics is designed for anyone who oversees social media activity and wants to create, monitor and successfully execute campaigns across the major social platforms. This course takes you through the basics and will enable you to set up and test campaigns, with a discerning eye toward copy, images and calls to action. Through tools like Facebook Insights and Google Analytics, you’ll zero in on the data that’s most important to your brand to monitor, manage and optimize your campaigns over time to get the most from your social efforts.
IN THIS COURSE YOU WILL LEARN HOW TO:
Learn the basics of social analytics, campaign goals and KPIs
Navigate Facebook, Twitter and LinkedIn’s social reporting tools
Learn about cross-channel analytics tools like Google Analytics, and how to utilize them into your campaign strategy
Develop, test and optimize your social media campaigns
About Our Courses: Mediabistro courses are self-guided and do not include instructor interaction.
Christopher White is the founder of SpeakSoftlyMarketing.com, a digital marketing firm. He has built and managed marketing programs for non-profits, startups and large enterprises leveraging his expertise in social media marketing, lead generation and Ecommerce.