Social Media Analytics

Monitor, measure, and optimize your social media efforts

Online Course – Social Media Analytics

Social Media Analytics is designed for anyone who oversees social media activity and wants to create, monitor and successfully execute campaigns across the major social platforms. This course takes you through the basics and will enable you to set up and test campaigns, with a discerning eye toward copy, images and calls to action. Through tools like Facebook Insights and Google Analytics, you’ll zero in on the data that’s most important to your brand to monitor, manage and optimize your campaigns over time to get the most from your social efforts.


  • Learn the basics of social analytics, campaign goals and KPIs
  • Navigate Facebook, Twitter and LinkedIn’s social reporting tools
  • Learn about cross-channel analytics tools like Google Analytics, and how to utilize them into your campaign strategy
  • Develop, test and optimize your social media campaigns
/$104 for AvantGuild Members

  • View syllabus
  • Approximately 2 hours of lesson content
  • About Our Courses: Mediabistro courses are self-guided and do not include instructor interaction.