Website (Re)Design for Marketers

Lead a comprehensive website (re)design

Level: Beginner
Instructor: Jacki Schroder

Website (Re)Design for Marketers

*Avantguild discount applied at checkout
    • Self-paced instructions
    • 16 video lessons
    • 3h 9m of lesson content
    • Led by an industry expert
    • Lifetime access
    • All sales are final
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Skills You Will Learn

Execute all phases of the Website Redesign Process, including planning and research, UX and design, development and QA, and more

Select a core group to implement a redesign and gain alignment through activities and workshops

Determine what type of content addresses your website’s goals and your customers’ needs

Assess functionality of your website for an optimal user experience

Select the right CMS and eCommerce platform for you

Why Take This Course

Are you a marketing or communications professional tasked with creating, managing, or redesigning a website for the first time? This course will guide you through the components of website management, including the phases of creation/redesign, roles required, the best people to fill them, and how to create a website strategy.

Session 1

Website Strategy

  • Lesson 1: Key Goals for Websites
  • Lesson 2: Aligning Teams & Communicating to Executives
  • Lesson 3: Measuring Web Success and ROI
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Session 2

Content Strategy & Information Architecture

  • Lesson 1: Identifying Content Needs
  • Lesson 2: Information Architecture with Site Maps & Content Plans
  • Lesson 3: SEO, SEM, & Business Requirements
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Session 3

User Experience & Creative

  • Lesson 1: The Basics of User Experience (UX)
  • Lesson 2: Digital Design & UX Best Practices
  • Lesson 3: Managing the Creative Phase & Partners
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Session 4

Development & Testing

  • Lesson 1: Basic Web Development Principles
  • Lesson 2: CMS & Ecommerce Platforms
  • Lesson 3: Quality Assurance and Usability Testing
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About the Instructor

Jacki Schroder

Jacki Schroder is the Digital Experience & Optimization Manager at SharkNinja and is in the process of redesigning the Shark and Ninja websites. Throughout her career, she has lead website redesigns and integrated campaigns for brands like Nexxus Hair Care, GE, Demandware, NuGo Nutrition, Vince Camuto, and Upromise. Jacki earned her master’s degree from Emerson College in Communications Management. She is an adjunct professor in the Interactive Media program at Quinnipiac University and has served as an advisor and lecturer with MediaBistro for three years. Follow her @jackischroder on Instagram and Twitter.