Man analyzing data on laptop

What Does ‘Programmatic’ Mean?

Bone up on this bit of jargon before your next marketing or advertising job interview

Programmatic is becoming increasingly important in jobs in advertising or marketing, but you’d be excused for not knowing exactly what it means.   The next time you hear the term “programmatic,” say, at a job interview, you might think you can guess at the definition. It sounds kind of familiar—ads, data, computers… Does programmatic lie…