brand manager meeting with team

What Does a Brand Manager Do?

Here's the rundown on this crucial marketing role

What do Nike, Apple and the Kardashians have in common? They’re all huge brands that leave consumers thirsty for more of whatever they’re selling. A brand manager has a lot to do with that. In an oversaturated marketplace, a brand manager makes sure products, services and even people resonate. Read on for the rundown on what…