As live coverage of the Olympic Winter Games from Sochi nears, NBC is gearing up to broadcast competition across its channels, including on CNBC and MSNBC. In total, those cable nets, along with USA, will televise 124 hours of live coverage.
CNBC will be the hub for curling, airing 36 hours a week. MSNBC shifts from politics to pucks, hosting 45 hours of live hockey coverage in addition to curling.
The coverage won’t be limited to television, as games will be streaming live on NBCOlympics.com, available to digital customers with authenticated cable, satellite or telco via “TV Everywhere.”
Read NBC’s press release after the jump:
STAMFORD, Conn. – Nov. 4, 2013 – NBC Olympics will again utilize fully-distributed NBCUniversal cable channels CNBC, MSNBC, and USA Network to serve as Olympic platforms when they combine to televise 124 hours of live coverage of the XXII Olympic Winter Games this February from Sochi, Russia.
CNBC will serve 36 hours of curling coverage through a daily weekday show. MSNBC will host 45 hours of live hockey and curling coverage. USA Network will air live curling and hockey, including three Team Canada men’s hockey games, as part of its 43 hours of live programming.
Olympic coverage on CNBC, MSNBC and USA Network will complement the programming airing on NBC and NBCSN, the details of which will be released soon. It has already been announced that NBCOlympics.com will live stream all Olympic competition from Sochi. The vast majority of live streaming will only be available to authenticated cable, satellite or telco customers via “TV Everywhere,” the media industry’s effort to make quality content available to authenticated customers both in and out of the home, and on multiple platforms.
Following is a breakdown of each network’s Olympic coverage:
CNBC — NBCUniversal’s fully distributed cable business channel — will present a daily curling program during the Sochi Olympics. The channel will televise 36 hours of curling coverage, including the men’s and women’s finals, over 12 days, beginning Monday, Feb. 10 and concluding Friday, Feb. 21. CNBC’s curling show will air daily from 5-8 p.m. ET from Feb. 10-21, except for Sunday, Feb. 16, when coverage will air from 4-7 p.m. ET.
MSNBC, NBCUniversal’s 24/7 cable news channel that is fully distributed in roughly 100 million homes, will carry 45 hours of live Olympic hockey and curling programming over 12 days. MSNBC’s 2014 Olympic Winter Games coverage from Sochi begins on Saturday, Feb. 8 with live women’s hockey featuring Canada-Switzerland at 8 a.m. ET, and concludes on Wednesday, Feb. 19.
MSNBC will telecast live hockey on 11 of its 12 days, including medal round games. The network will also feature curling coverage, highlighted by men’s and women’s semifinals on Wednesday, Feb. 19.
USA Network, the #1 network in all of basic cable for an unprecedented seven straight years and seen in more than 100 million U.S. homes, will present live hockey and live curling during the 2014 Sochi Games, including medal rounds of both sports and three men’s hockey games featuring Team Canada.
The channel will televise 43 hours of live coverage over nine days starting on Monday, Feb. 10 with live women’s curling featuring U.S.-Switzerland. Men’s hockey coverage includes three games featuring Team Canada, including a matchup on Sunday Feb. 16 between Canada-Finland, the gold and bronze medal-winning teams at the 2010 Vancouver Winter Games.
Coverage will air on USA Network in the mornings and afternoons with exact times varying from day to day.
THE OLYMPICS BEGIN FEB. 6, 2014
With more Winter Olympic events than ever before, competition for the 2014 Olympic Winter Games from Sochi, Russia, will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, one night before the broadcast network provides its traditional coverage of the Opening Ceremony on Friday Feb. 7. This marks the first time NBC will air Olympic primetime coverage before the Opening Ceremony. The primetime broadcast on Thursday, Feb. 6, 2014, is scheduled to include competition in snowboard slopestyle (men’s and women’s), in which two-time gold medalist Shaun White is expected to compete in the slopestyle’s Olympic debut; team figure skating, which is also in the Olympics for the first time; and women’s freestyle moguls.
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