The first full day of March Madness coverage delivered the best Thursday overnight ratings since 1991 for CBS Sports and Turner Sports, the companies say.
Coverage on CBS, TBS, TNT and TruTV combined to deliver a 5.7 rating/13 share Thursday, compared to a 4.6 rating/11 share in overnights last year.
The biggest growth was during the day, with the first window (12-4:15PM) up 42% from last year, and the second window (3-6:45PM) up 46%. The evening/primetime windows delivered higher ratings than daytime, but saw slightly less growth, improving by 8% (7-9:45PM) and 12% (9:15PM-12:30AM).
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