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How the Martha Stewart Macy’s vs. JCP Trial is Like ‘Today’ vs. ‘CBS This Morning’

Martha Stewart spent four hours on the stand in a Manhattan courtroom Tuesday and 5 minutes this morning with Matt Lauer talking about it.

Stewart was called to testify at a trial brought by Macy’s over where her wares are sold. Macy’s claims their agreement precludes Stewart from selling certain products at other stores. But that didn’t stop the brand from entering into a partnership with JCPenney.

Lauer used the analogy of Stewart’s TV appearances. If she has a contract to appear exclusively on NBC would she then go on CBS?

Lauer said, “I was thinking last night, if you called me today and you said, ‘Matt, I’m going to do the meatloaf segment with you and all my cooking segments with you on the ‘Today’ show, but I’m going to go to ‘CBS This Morning’ and I’m going to do all of my decorating segments,’ I think that hurts me.”

“We would have had a discussion before,” said Stewart, “just as I tried to have a discussion with (Macy’s CEO) Terry Lundgren. But– and my daughter called him during last year. My daughter who really is very, you know, worried about this whole situation, he would not speak to her. He would not speak to anybody involved. And that’s kind of wrong.”

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