CNBC enjoyed its “best November in seven years in total viewers” and “best November in four years” in A25-54 viewers.
The network is up 42% in total viewers and up 22% in A25-54 viewers during Business Day (5amET-7pmET), year-over-year.
It was also the best month since April 2001 for CNBC’s morning show, Squawk on the Street and the best month ever for Fast Money, in its new 5pmET slot. The post-market close time period for Fast Money helped the show grow 63% from it’s 8pmET slot
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CNBC HAS BEST NOVEMBER IN SEVEN YEARS IN TOTAL VIEWERS FOR BUSINESS DAY PROGRAMMING
CNBC Has Best November In Four Years In the Key Adults 25-54 Demo
ENGLEWOOD CLIFFS, N.J., Nov.30, 2007—During November when the stock market has swung wildly, viewers tuned to CNBC, First in Business Worldwide, for fast, accurate, actionable and unbiased business news. In measured ratings, CNBC had its best November in total viewers since 2000 in Business Day and its best November in the key adults 25-54 year-old demographic since 2003. It was also CNBC’s best month in Business Day programming in total viewers since August 2002.
For November 2007, CNBC was up 42% in total viewers (286,000) in Business Day (5 AM-7 PM ET) compared with last November (201,000) and, again, the best month overall since August 2002.
CNBC was also up 22% compared with November 2006 for Business Day programming in the critical adults 25-54 demographic. It was CNBC’s best November in the adults 25-54 demo since November 2003.
During market hours (9:30 AM-4:00 PM) for November, CNBC was also up 22% versus last November in the key adults 25-54 demo with its best November since 2003.
As always, it is important to note that these are only CNBC’s measured ratings. The majority of CNBC’s affluent and well-educated audience isn’t counted by Nielsen because it neither measures out-of-home viewing nor affluent homes.
All CNBC programs 6 AM to 5 PM had their best November in their time period in total viewers since at least 2001 and in adults 25-54 since 2003, including “Squawk Box,” “Squawk on the Street,” “The Call,” “Power Lunch,” “Street Signs” and “Closing Bell.”
Specifically, in total viewers, “Squawk Box” had the best month for any regular program in its time period since April 2001, “Squawk on the Street” since September 2001, “The Call” and “Power Lunch” since January 2003, “Street Signs” since August 2002 and “Closing Bell” since January 2003.
“Fast Money” had its best month ever, earning 288,000 in total viewers in its new 5 PM ET time period and improved in the fourth quarter ’07 by 63% in the new time period compared with its 8 PM ET average in the third quarter ’07. “Mad Money w/Jim Cramer” at 6 PM ET averaged 243,000 in total viewers and had its best November ever in the time period.
“Kudlow & Company” at 7 PM ET earned 231,000 in total viewers in the fourth quarter to date, up 33% from the program it replaced in the time period (“On the Money”) in the third quarter. And it was the program’s best November ever in adults 25-54.
“The Big Idea with Donny Deutsch” at 10 PM and 1 AM each had their best November ever in total viewers with 10 PM up 26% over last November and 1 AM up by 44%.
CNBC’s new weekend schedule is another bright spot with “The Suze Orman Show” showing particularly strong results. CNBC on Saturdays had its best November performance ever in total viewers with 301,000 viewers. For November, “The Suze Orman Show” at 9 PM ET averaged 328,000 in total viewers, the best month ever in the time period, and an improvement of 18% over last November. “The Suze Orman Show” at Midnight ET averaged 189,000 total viewers for the month of November, the best November for “The Suze Orman Show” ever in the time period. It was also a 13% improvement over last November.