CNN contributor David Frum writes an in-depth piece looking at the challenges facing cable news… on CNN.com. It is a pretty reasonable take, with some arguments that may be familiar to longtime media watchers. Nonetheless, his advice may be worth heeding for cable news executives, particularly at CNN, which published the piece.
What cable news does do, unrivaled, is broadcast images of events to a large global audience. When there’s a crowd protesting in Tahrir Square — or a wildfire raging in southern California — viewers still turn to cable. Yet how often do such events occur? And how much longer will even that advantage hold?
As for advice, Frum has a few ideas: