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Posts Tagged ‘Doris Kearns Goodwin’

‘CBS This Morning’ Book Club, Naturalization Ceremony On NBC Among Sweeps Stunts

With November’s ratings sweeps period approaching, the network morning shows are preparing special programming to take advantage of the event.

“CBS This Morning” is launching an interactive book club for viewers that will culminate next month. The initiative, dubbed, “CBS This Morning Reads,” is kicking off with a re-release of Team of Rivals by Doris Kearns Goodwin, published by CBS sister company Simon & Schuster. Future books will come from other publishers, so while it will be debuting during sweeps, it is not a sweeps-only programming stunt.

The book club will have excerpts, reading guides and interactive features at, culminating with a live interview with Goodwin on “CTM” Thursday, November 15.

NBC’s “Today” is planning a series called “Coming to America Today,” which will culminate on Friday, November 16 as 30 people will be sworn-in as U.S. citizens live on the program in Rockefeller Center. The series will profile the journeys of four people who want to become U.S. citizens.

More on both initiatives, after the jump.

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LadyNewsers [and Brian Williams] Gather for Matrix Awards’s Senior Editor Donya Blaze and FishbowlNY co-editor Alex Alvarez covered the 2010 New York Women In Communications Matrix Awards yesterday. They caught up with Ann Curry, Tina Fey, Mariska Hargitay, and even got Oprah honoring her BFF, former local news anchor Gayle King. In the video below, CBS’s Lesley Stahl and historian/TV news regular Doris Kearns Goodwin talk about where they get their news…

A couple other notable quotes –

NBC’s Brian Williams: There is an elephant in the room… I don’t know why a man was chosen to host this luncheon.

CBS’s Katie Couric: While we are here with a few network queens — No, Brian. We are not talking about you.

Watch: NYWIC 2010 Matrix Awards Red Carpet

Watch: Oprah Winfrey Honors Gayle King at NYWICI 2010 Matrix Awards

Sunday Show Preview

And now, St. Paul.

• On Fox News Sunday, Chris Wallace speaks with Sen. John McCain. It will be McCain’s first sit down interview since announcing Gov. Sarah Palin as his running mate.

• On CBS, Bob Schieffer sits down with Rudy Giuliani, who is a keynote speaker at the RNC. Also, on Face the Nation, Sen. Joe Lieberman and Louisiana Gov. Bobby Jindal, as Gustav and possibly Hanna, head for his state.

• Gov. Tim Pawlenty is Tom Brokaw’s guest on NBC’s Meet the Press. And the roundtable of Doris Kearns Goodwin, David Gregory, Andrea Mitchell and Mike Murphy.