With November’s ratings sweeps period approaching, the network morning shows are preparing special programming to take advantage of the event.
“CBS This Morning” is launching an interactive book club for viewers that will culminate next month. The initiative, dubbed, “CBS This Morning Reads,” is kicking off with a re-release of Team of Rivals by Doris Kearns Goodwin, published by CBS sister company Simon & Schuster. Future books will come from other publishers, so while it will be debuting during sweeps, it is not a sweeps-only programming stunt.
The book club will have excerpts, reading guides and interactive features at CBSThisMorning.com, culminating with a live interview with Goodwin on “CTM” Thursday, November 15.
NBC’s “Today” is planning a series called “Coming to America Today,” which will culminate on Friday, November 16 as 30 people will be sworn-in as U.S. citizens live on the program in Rockefeller Center. The series will profile the journeys of four people who want to become U.S. citizens.
More on both initiatives, after the jump.