In a sign of just how quickly new CNN Worldwide president Jeff Zucker is moving to change the company, the CNN.com homepage will be getting a new look this afternoon, as well as a new organizational structure.
The moves carry Zucker’s fingerprints, including a cleaner look, some design influences from the CNN app, “CNN Trends” at the top of the page and news sections color-coded to the subject, as seen on Jake Tapper‘s 4 PM show “The Lead.” The bottom of the page features a distinct grey video module. You can see a screenshot of the new homepage after the jump.
The new executive structure will have VP/managing editor Meredith Artley adding oversight of the digital video team. Mike Toppo has been promoted to VP and senior editorial director, where he will have oversight of the homepage. Alex Wellen will become VP of products and operations, including oversight of mobile and Allen Wyke will join CNN Digital as its senior VP of technology and product development.
CNN Digital senior VP and GM KC Estenson announced the changes in a note to staff, obtained by TVNewser.
“Throughout the coming days, weeks and months Meredith and Mike will drive an effort to develop a punchier, more authoritative and engaging voice for CNN.com — from headlines and imagery to content and story order,” Estenson wrote. “We do breaking news better than anyone, but there’s room for improvement and expansion beyond the breaking news cycle — through urgency, quality and story selection.”