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Posts Tagged ‘Paul Rittenberg’

Fox News’ Upfront Presentation Will Feature Megyn Kelly, Maria Bartiromo

megyn kelly kelly file 5Fox News Channel’s executive VP for ad sales Paul Rittenberg talks to Broadcasting & Cable (subscription required) about what’s in store for the nework’s upfront pitch this year. Rittenberg, who tries to keep his pitch under 25 minutes, says the network’s changes to primetime will be a major part of the presentation:

“The message is primarily our new schedule and the fact that it’s working,” Rittenberg says. “We aren’t resting on our laurels. We made some changes and they all pretty much worked.”

Rittenberg will bring a couple of his TV sales guys, plus some of his digital sales execs. “It’s 95% the television sales pitch. We talk about multiple-screen opportunities but these days there’s always a question about social media or TV Everywhere, and it’s good to have one of my digital people there to answer them. You need to be under 35 or probably 30 to handle most of those,” he says.

A lot of the pitch is about the network’s new schedule and talent. “We’re going to talk about Megyn Kelly‘s show and the fact that it gave a jolt of energy to our primetime. And Maria Bartiromo signing on,” he says. “We talk a lot to advertisers about sponsorship opportunities at Fox & Friends, so we mention that Elisabeth Hasselbeck has brought some younger viewers to the show and more female viewers.”

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Fox News Sales Exec Mike Mandelker Departing

One of Fox News Channel’s senior sales executives, Mike Mandelker, is departing the channel, TVNewser has learned. Mandelker is VP of Eastern Sales for the channel, and will leave officially at the end of the month, FNC confirmed.

“As some of you already know, after seven and a half years with Fox News, Mike Mandelker has decided to move on,” Paul Rittenberg, executive VP of ad sales for Fox News wrote in an email to senior network staff this morning. “Mike deserves an enormous amount of credit for the continued strong revenue growth at Fox News. He is a legendary figure on Madison Avenue, and gave credibility to all our sales efforts with his well-deserved reputation for integrity and honesty in negotiations.”

Mandelker joined FNC in November of 2005, and before that was the executive VP of sales for the UPN network.

No word on who will be stepping into the soon-to-be-vacant role.

Cable News–Fox News In Particular–Looks to Reap Rewards From Campaign and Issue Advertising

Advertising Age focuses its lens on how the upcoming 2012 election will benefit the cable news channels… particularly ratings leader Fox News. The article begins by noting a recent $ 1 million ad buy by the Rick Perry campaign, and wonders which other candidates or interest groups could follow:

“It’s grown pretty substantially, but that’s largely because of the issue ads,” said Paul Rittenberg, exec VP-advertising sales for both Fox News and Fox Business Network. “Any [groups] looking to spend nationally, clearly we’ll get a good share of the money.”

Like CNN, MSNBC and others, Fox News is set to benefit from the proliferation of third-party political and issue advocacy groups including Super PACs and 527s, which can afford national airtime and are gearing up to be major players in 2012 politics. Last year’s Supreme Court ruling in the so-called Citizens United case opened the floodgates by allowing mostly unfettered corporate and union spending in elections so long as it was not coordinated with candidates — giving rise to the Super PACs, which can accept unlimited corporate donations.

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Fox News Channel’s ‘The Five’ Notches Permanent Spot at 5 PM

Fox News Channel’s Summer replacement series “The Five” is no longer a Summer replacement. FNC has announced that the program will become the permanent 5 PM show going forward.

“The Five” launched in July as a temporary replacement in the timeslot formerly held by Glenn Beck. Since that time, it has performed well enough toe warrant a continued presence, although it is still down from the ratings peaks of Beck’s time at the channel. Of course, ratings mean nothing if advertisers are afraid of a show, and many were of Beck’s program. As has been well-documented, many advertisers asked to be shifted to other shows to avoid having ads appear on Beck’s program, resulting in FNC having less inventory.

The channel hinted at that problem in the press release announcing “The Five”‘s pickup:

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Fox News’ Latest Pitch to Advertisers

AdAge reports on Fox News’s upfront strategy this year, which expands beyond the cable news competition:

Paul Rittenberg, exec VP-ad sales for Fox News Channel, Fox Business Network and Fox News Digital, said Fox’s big push to advertisers this year will be to pit its upscale audience against the more mass-reach networks like TNT and USA. “For the last six months, we’ve been trying to position ourselves as more than just direct competition with CNN; that’s over for us in a way,” he said. “The general perception among media buyers, especially the 25-year-olds who don’t watch TV news anyway, is that it’s downscale. But there’s no number that doesn’t contradict that.”

In primetime, Fox has been regularly challenging USA and TNT in Total Viewer ratings for the past few months. While the disparity between CNN and FNC ratings has grown quite wide, the CPM rate (cost per thousand impressions) has been a different story. More here.

arrow_hp.jpgThis story appeared on the mediabistro.com Morning Newsfeed. Click here to subscribe and get the morning’s media news in your inbox.

Fox News Has Its Eyes On Being #1 in All of Cable

Not satisfied with being, by far, the #1 cable news channel, Mediaweek’s Anthony Crupi writes about Fox News Channel’s ambition to be the #1 cable channel on the dial.

Since the inauguration, Fox News commands nearly half of the gross ratings points in the cable news marketplace, and is now on course to mark its tenth straight week as ad-supported cable’s No. 2 network.

“This is a great chance for us to step back and say, ‘By the way, virtually all the growth in cable over the last year has been a result of news’,” FNC EVP of sales Paul Rittenberg tells Crupi. “If even two guys who don’t have news on their spec sheet say, ‘Hey let’s take a look at this,’ then I’m happy.”

NBCU’s USA network has been the #1 cable network in prime every week this year and, Crupi writes, “isn’t likely to be overtaken until the fourth quarter, when ESPN storms back with Monday Night Football.”

“Look, Rittenberg is a smart guy and he has to say something new, something other than ‘We’re creaming CNN’,” says media strategist Gary Carr. “This time of year, every network is trying to position themselves, make themselves stand out from the crowd. It’s a good story, but they’re not going to be taking anything away from USA”

Fox Business Ratings Soon?

Well, not likely.

In a Mediaweek story about Fox News Channel’s ambition to be the #1 cable channel (more on that later), Anthony Crupi spoke with Fox News EVP of sales Paul Rittenberg. Crupi writes, that Rittenberg “sees an opportunity to bring in more cash with Fox Business Network, which he’ll guarantee against ratings deliveries as of July 1.”

But TVNewser has learned those ratings will be for internal sales purposes only, not publicly released ratings as is the case with other cable news channels.

Fox Business went on the air Oct. 15, 2007. Fox News Channel was rated by Nielsen six months after its launch in a much less crowded cable environment in 1997.