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Posts Tagged ‘zimmerman trial’

The Scoreboard: Saturday, July 13

25-54 demographic (Live +SD)

  • Total day: FNC: 372 | MSNBC: 161 | CNN: 527 | HLN: 502
  • Primetime: FNC: 620 | MSNBC: 287 | CNN: 1.020 | HLN: 782

4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC
Zimmerman:

241

Trial:

273

Cont.:

438

Cont.:

369

Cont.:

302

Cont.:

446

Cont.:

1.113

Cont.:

1.049

Cont.:

526

MSNBC
Finney:

84

EdShow:

76

Zimmerman:

162

Trial:

154

Cont.:

146

Cont.:

205

Cont.:

510

Cont.:

410

Cont.:

292

CNN
Zimmerman:

505

Trial:

523

Cont.:

608

Cont.:

651

Cont.:

663

Cont.:

682

Cont.:

1.716

Cont.:

1.286

Cont.:

722

HLN
Zimmerman:

565

Trial:

498

Cont.:

660

Cont.:

700

Cont.:

692

Cont.:

674

Cont.:

980

Cont.:

595

Cont.:

496

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Ratings: More Than 10 Million People Watch Cable News As Zimmerman Verdict Read

Preliminary ratings from Nielsen for Saturday night show massive cable news viewership as the verdict came in the George Zimmerman trial.

All told, more than 10 million people watched the four cable news channels as the verdict came in, with likely millions more watching on broadcast.

From 10 PM-11 AM, when the verdict came in, Fox News led the way in total viewers, while CNN was tops in the adults 25-54 demo. HLN placed third in both categories, followed by MSNBC. That was also the case for the 10 PM-1 AM average, which is when all the cable channels dedicated their live coverage to covering the verdict and the analysis that followed.

The numbers for all the channels are many times higher than the typical cable news viewership for a Saturday night.

The preliminary numbers are below, the finals will be available tomorrow:

10-11PM ET

Fox News: 3,682,000 total viewers / 1,113,000 A25-54
CNN: 3,407,000 total viewers / 1,716,000 A25-54
HLN: 2,203,000 total viewers / 980,000 A25-54
MSNBC: 1,298,000 total viewers / 510,000 A25-54

10PM- 1AM

Fox News: 2,712,000 total viewers / 896,000 A25-54
CNN: 2,418,000 total viewers / 1,241,000 A25-54
HLN: 1,435,000 total viewers / 690,000 A25-54
MSNBC: 929,000 total viewers / 404,000 A25-54