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Weather Channel Plans Super Bowl Blitz

the-weather-channelThe Weather Channel is planning extensive coverage of the 2014 Super Bowl at MetLife Stadium in New Jersey, Capital New York’s Alex Weprin reports. Leading up to the NFL’s first cold-weather championship game, the channel will have more than 200 people covering the game:

Eric Hadley, the senior V.P. of sales strategy and marketing for The Weather Company, which owns The Weather Channel, described a push at the network lasting from the N.F.C. and A.F.C. Championships through the Super Bowl itself. Jim Cantore, who is best known for his live coverage of headliner hurricanes, tornadoes and other big storms, and new recruit Sam Champion, whom the Weather Channel poached from ABC’s “Good Morning America” earlier this month, will be on site at MetLife Stadium.

The whole thing is premised on a bet that the first cold-weather Super Bowl in National Football League history will generate interest in the elements from viewers. With a high probability of low temperatures, and a distinct possibility of snow, weather could be a big factor in the big game.

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