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Ohio Stations Yank Ad Featuring Grandmother

Thirty TV stations across Ohio have reportedly pulled a political ad off the air over its controversial use of footage featuring a great-grandmother from Cincinnati.

78-year-old Marlene Quinn recently signed on to appear in an ad opposing an upcoming ballot initiative.  The ad (embedded above)–in which Quinn recounts how a group of brave firefighters saved her granddaughter’s life–was apparently so effective at swaying voter opinion that a group supporting the ballot initiative used footage of Quinn in its own ad (video inside). Read more

2012 Election Could Generate $3.2 Billion in TV Ads

Political TV ad spending could reach $3.2 billion for the 2012 election.

According to the Los Angeles Times, candidates, party committees, and special interest groups are combined expected to boost TV ad spending well above the amounts spent during the 2008 and 2010 elections.

In 2008, political ad spending topped out around $2.1 billion, a 30% increase over the 2004 election.  The 2010 midterm elections brought in $2.4 billion for TV ads, up 30% from 2006.

The 2012 election is expected to bring in the most political ad money ever, but it remains to be seen how high it will be. Speaking with the Los Angeles Times, one analyst tempered the $3.2 billion figure by saying that it could be as low as $2.5 billion.

WOI Boss Defends Decision Not to Air Colbert Ad: ‘It Was a Close Call’

WOI has been a favorite target of Stephen Colbert this past week, ever since the Des Moines ABC-affiliate decided not to air his satirical Super PAC ad in the days leading up to last weekend’s Iowa straw poll.

Colbert even called out station boss Ray Cole on Monday, offering a sort of apology for his criticism the previous week before joking about their chance meeting at the 2008 Emmy Awards (video inside). While Colbert has continued to poke fun of WOI, Cole is defending his station’s decision.

“This was a close call for us,” Cole told the Des Moines Register on Tuesday. “Our instincts are to grant access to our airwaves to qualified parties. We just felt this was too confusing. The straw poll isn’t a real election, but… it has a real impact.” Read more

Wisconsin Budget Battle Leads to Advertising Windfall for Local Stations

The Wisconsin budget battle has provided an unanticipated stimulus for stations throughout the state.  According to a new report, roughly $1.9 million has been spent by those for and against the governor’s budget proposal.

Here’s the Milwaukee Journal Sentinel:

Opponents of Gov. Walker’s plan had spent an estimated $1,031,500 statewide, while supporters of his plan had spent an estimated $831,000, according to CMAG, the ad-tracking firm that monitors political advertising around the country.

The ad war is being waged not just in Milwaukee (the state’s biggest media market) and Madison (the state capital and scene of the protests) but in the state’s other TV markets of Green Bay, La Crosse/Eau Claire and Wausau/Rhinelander. More…

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