Shory moves to Louisville from Knoxville, where he spent eight years as news director for NBC affiliate WBIR. He has most recently been the director of production for Jupiter Entertainment. Shory has also worked at WCCO in Minneaplis, WHNT in Huntsville, WCNC in Charlotte and WBMA in Birmingham.
Monday, the station began airing a promo saying, “You hear the term, ‘Breaking News’ quite frequently these days. It’s a marketing ploy to convince you that at television station is better at bringing you the news first, as it happens. The problem is, it’s just not true.”
TVSpy asked Bill Lamb, president and general manager of WDRB, to put a little context behind the station’s decision. At first, Lamb took issue with our headline saying the station had stopped using the term “Breaking News.” He clarified, “We will use the term Breaking News judiciously.”
Lamb went on to explain, “All three of our competitors in Louisville lean on “Breaking News” as though they invented it. It is in their slogan, it is forced into every newscast as often as possible, and it is a marketing gimmick intended to mislead the public into thinking that they are really there when news is breaking.” Read more
WDRB, the FOX affiliate for Louisville, KY, has begun promising viewers it will stop using the term “Breaking News.”
“You hear the term, ‘Breaking News’ quite frequently these days,” says a promo the station has started running. “It’s a marketing ploy to convince you that at television station is better at bringing you the news first, as it happens. The problem is, it’s just not true.”
The station has also posted a “Contract with our Viewers” and a “Contract with Advertisers” to its website. The contracts are a list of ten promises. For viewers, one promise is not to use the term ‘Breaking News,’ while another says, “We will strive to use our viewers time wisely – each story will teach, inform, entertain or resolve or it will not air.”
For advertisers, WDRB promises, “Recognizing that most of our transactions are verbal, we will do what we say we will do as our word is our bond” and “All our negotiations must be win-win or we will not enter into them.” You can see screen grabs of the contracts after the jump. Read more
Cogan (Hori) is currently the evening anchor for Miami CBS owned station WFOR. This will be a return to Louisville for Cogan, who worked as a morning anchor for the local CBS affiliate WLKY early in her career.
GossipExtra’s Jose Lambiet reported in early April, Hori’s contract negotiations were not going well with CBS and she wanted out.
John David Dyche, a former columnist for the Louisville Courier-Journal, is joining Louisville Fox affiliate WDRB as an opinion columnist for the station’s website. He will also occasionally deliver commentary on WDRB newscasts.
“We see John’s participation as an additional enhancement to a revamped and expanded ‘Opinion’ webpage that we believe will provide even more relevance to the many people who have made WDRB.com the fastest-growing website for news and opinion in the Louisville market,” WDRB news director Barry Fulmer said in a statement.
Dyche was a conservative columnist for the Courier-Journal for almost 10 years. He is expected to contribute two columns a week to WDRB beginning April 15.
Fulmer said the station “announcing the name of yet another regular contributor who will represent the more liberal side of things” in the coming days.
The April Fools’ Day pranks are out in full force in newsrooms around the country today.
At KVUE in Austin, the morning news team pranked staffers by putting an empty donut box in the newsroom and shot video of staffers opening it looking for treats:
- Related, TVNewser: The Morning Shows Have Some April Fools’ Day Fun
Hostetter, who was an executive producer at WTHR from 1998-2002, will begin in her new role on May 6. Since April 2010, she has been news director at WAVE in Louisville. She has also worked as news director at WISE in Fort Wayne, Ind. and WAVY in Portsmouth, Va.
“Kathy is a remarkable and highly-regarded news leader with years of experience in major markets. As a former Executive News Producer here at WTHR, her local experience is a tremendous asset,” WTHR GM John Cardenas said in a statement. “I am excited that she will be joining us.”
Doney comes to KXAS after more than two years at WDRB, the Fox affiliate in Louisville. He began his broadcasting career as a sports intern at KABC in Los Angeles and has also worked at WSET in Lynchburg, Va. and KNWA-KARK in Fayetteville, Ark.
Mieure wrote on her facebook wall, “Thanks to my friends and family who are helping me with the quick transition. I’ve learned from the best here. I’ll miss Evansville and my 14 family very much.”
Mieure, who will start at WDRB next Monday March 4, joined WFIE as a producer and reporter for the “Sunrise” morning show out of Eastern Illinois University.
WDRB-WMYO in Louisville has announced an 11,000 square foot expansion of their studio and office complex. Construction on the new facility will begin in March and is expected to be finished by January 2014.
“This will give us the breathing room we’ve needed for a long time and provide our employees with what I believe will be the finest television facility in the market. And as an added bonus, it will allow us to remain part of Louisville’s vibrant downtown scene instead of simply relocating,” president and general manager Bill Lamb said in a statement.
WDRB-WMYO’s current facilities opened in 1980. Lamb said the expansion is the result of “the incredible growth our stations have experienced in the past several years,” noting that News and Sales staff has grown by 25 employees since 2009.