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Ratings

Dorner Standoff Leads to Ratings Spike For LA Stations

Tuesday’s coverage Christopher Dorner standoff and shootout gave stations in Los Angeles a big ratings boost for February sweeps. Local stations at least doubled their usual viewership, according to the Los Angeles Times:

KABC-TV led the way, with 708,000 viewers, followed by KCBS (680,000 with a KCAL simulcast), KTLA (259,000), KNBC (221,000) and KTTV (169,000). KCBS said it was the station’s highest-rated 5 p.m. newscast since at least 2004 and was nearly five times the previous average so far this month.

The Times reports that ratings fell considerably when the local stations cut away from the Dorner standoff for President Obama’s State of the Union address.

Rentrak Signs Another Scripps Station

Rentrak Corporation announced it has signed Scripps Television owned KERO, the ABC affiliate in Bakersfield, CA to its multi-screen media measurement service.

“KERO-TV is excited to be working with Rentrak,” said Steve Weinstein general manager of KERO. “The ability to access demographic information on a daily basis (rather than just four times a year) is a significant advantage to us and our clients. KERO-TV is already using the information to impact our business in the Bakersfield DMA, and we look forward to more success in the future.”

Scripps initially signed up with Rentrak in August 2010 for its Detroit ABC affiliate WXYZ. In October 2012 Scripps added its ABC affiliates in Baltimore (WMAR), Cincinnati (WCPO), Cleveland (WEWS), and its West Palm Beach NBC affiliate WPTV.

Rentrak is a television ratings measurement service providing daily measurement of all national TV networks and local media markets in the United States. The service is the only fully integrated system of satellite, telco and cable TV viewing data available commercially.

Rentrak Signs Three Quincy Stations

Rentrak Corporation announced a multi-year deal with Quincy Newspapers, Inc. to provide local TV ratings for three of its stations.

The deal is for WKOW, the ABC affiliate for Madison, WI, and Quincy’s Rochester, MN, stations, NBC affiliate KTTC and FOX affiliate KXLT.

“We have used Rentrak in the past for various studies outside of the traditional four sweeps and we have been pleased with their process and approach,” said Chuck Roth, director of business administration for Quincy. “They have been easy to work with and prompt with providing the information.  We felt the time was right to add their full service in two of our markets, and look forward to expanding our relationship with them.”

Rentrak, which provides a fully integrated look at satellite, telco and cable TV viewing data, signed its 200th TV station in November.

[TVNewsCheck]

Stations Re-Upping An Improved ‘Dr. Phil’

CBS Television Distribution‘s syndicated show, “Dr. Phil” is feeling the afterglow with local stations because of its resurgence in the ratings, according to TVNewsCheck.

“We were more than happy to renew Phil; its ratings have improved,” Randa Minkarah, senior vice president of Fisher Broadcasting, told TVNewsCheck. “The advertisers like Phil, too. It’s a known quantity to them.”

CBS Television Distribution shows “Dr. Phil” averaging a 3.2 household rating giving it a 23 percent lead over its nearest competitor. Read more

Study: Sometimes a TV is Just a TV

Despite a growing trend of connecting TV sets to the internet so viewers can watch TV and surf the web, a recent study shows consumers are using their new connected TVs to do one thing, watch TV.

The study, conducted by consumer research company NPD, shows that six out of ten consumers who own a connected HDTV are watching what they call “Over the Top” video services through the TV instead of using the device to tweet, post on facebook or read books or magazines. The culprit?  Too much choice.

There are six or more types of devices bringing the Internet to HDTVs: the TV itself, video game consoles, Blu-ray Disc players, streaming media set top boxes, TiVo, and a few audio/video receivers. While 15 percent of HDTV displays are connected directly to the Internet, that number increases to 29 percent of HDTVs screens due to these other devices. This is driving the availability of around two connected eco-systems on the same TV screen, leading to a confused user-experience as consumers have more than one way of accessing their favorite TV apps. Read more

Nielsen and Twitter to Measure The Talk About TV Shows

In a nod to second screen viewing habits, where viewers interact with their laptops, tablets or smart phones while watching TV, Nielsen has partnered with Twitter to create the “Nielsen Twitter Rating.”

The new ratings system will allow TV stations to measure both who is watching their show and who is talking about it in the social media sphere, which may help advertisers and TV stations alike engage with their audiences more effectively.

“Twitter has become the world’s digital water cooler, where conversations about TV happen in real time,” said Chloe Sladden, Twitter’s vice president of media. “This effort reflects Nielsen’s foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters and advertisers create truly social TV experiences.” Read more

Milwaukee Stations See Ratings Rise For Second Presidential Debate

The latest presidential debate proved more popular with viewers in Milwaukee than the first as 43,000 more households tuned in to watch Barack Obama and Mitt Romney square off a second time, according to the Milwaukee Journal Sentinel.

NBC affiliate WTMJ averaged an 11.3 during the debate, ABC affiliate WISN pulled in a 10.3, FOX affiliate WITI saw a 6.9 and CBS affiliate WDJT drew a 3.7.  A rating point in Milwaukee is equal to 9,100 households.

While the numbers may sound high, The Journal Sentinel offered a sobering comparison, while 293,000 Milwaukee households tuned in to Tuesday night’s debate, 473,000 watched the Green Bay Packers beat the Houston Texans on Sunday night.

Three of Top Five TV Markets Lose Households

Nielsen just released its local television market estimates for 2013.  While the report shows no change in rankings for the top markets, it does show the number of TV Homes declined in New York (#1), Chicago (#3) and Philadelphia (#4).  Philadelphia showed the biggest drop, losing a little more than 44,000 households over the course of the year.  However, Los Angeles (#2) did see a big jump with an increase of nearly 54,000 households.

The decline in TV Homes reflects the trend across the U.S. with an overall drop of -475,620 households over a one year period.

The top 38 markets remained the same, with the shuffling beginning in market 39 as Grand Rapids-Kalamazoo-Battle Creek, MI moves up three spots from last year.

See the full rankings, including where your market stands, after the jump:

Read more

New WCPO News Director: ‘We’re Going to #1′

Lane Michaelsen, the recently appointed news director of WCPO, has a clear goal for the Cincinnati ABC-affiliate: first place.

“We’re going to No. 1,” Michaelsen said in a recent interview with the Cincinnati Enquirer. “That’s our goal.”

WCPO, perennially in second place behind CBS-affiliate WKRC, has overhauled its staff in recent months. In addition to a new news director, WCPO has a new general manager in Steve Thaxton, who was hired in March. Read more

Super Bowl Earns Record Local Market Ratings

Sunday’s game between the Giants and the Patriots was the third-highest rated Super Bowl of all-time, earning record ratings in Boston and drawing huge shares in New York as well as Indianapolis, the game’s host city.

Super Bowl XLVI earned a 47.8 overnight rating, 7% higher than Super Bowl XLII when the Giants defeated the Patriots on Fox.  The rating is less than one percent behind the two highest rated Super Bowls–XLV (2011) between the Packers and Steelers on Fox and XXI (1987) between the Giants and the Broncos on CBS.

The game was the highest rated NFL game ever in the Boston market, pulling in a 56.7/81 overnight rating/share.  The Indianapolis market registered a 56.4/79 rating. Read more

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