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Ratings

Three of Top Five TV Markets Lose Households

Nielsen just released its local television market estimates for 2013.  While the report shows no change in rankings for the top markets, it does show the number of TV Homes declined in New York (#1), Chicago (#3) and Philadelphia (#4).  Philadelphia showed the biggest drop, losing a little more than 44,000 households over the course of the year.  However, Los Angeles (#2) did see a big jump with an increase of nearly 54,000 households.

The decline in TV Homes reflects the trend across the U.S. with an overall drop of -475,620 households over a one year period.

The top 38 markets remained the same, with the shuffling beginning in market 39 as Grand Rapids-Kalamazoo-Battle Creek, MI moves up three spots from last year.

See the full rankings, including where your market stands, after the jump:

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New WCPO News Director: ‘We’re Going to #1′

Lane Michaelsen, the recently appointed news director of WCPO, has a clear goal for the Cincinnati ABC-affiliate: first place.

“We’re going to No. 1,” Michaelsen said in a recent interview with the Cincinnati Enquirer. “That’s our goal.”

WCPO, perennially in second place behind CBS-affiliate WKRC, has overhauled its staff in recent months. In addition to a new news director, WCPO has a new general manager in Steve Thaxton, who was hired in March. Read more

Super Bowl Earns Record Local Market Ratings

Sunday’s game between the Giants and the Patriots was the third-highest rated Super Bowl of all-time, earning record ratings in Boston and drawing huge shares in New York as well as Indianapolis, the game’s host city.

Super Bowl XLVI earned a 47.8 overnight rating, 7% higher than Super Bowl XLII when the Giants defeated the Patriots on Fox.  The rating is less than one percent behind the two highest rated Super Bowls–XLV (2011) between the Packers and Steelers on Fox and XXI (1987) between the Giants and the Broncos on CBS.

The game was the highest rated NFL game ever in the Boston market, pulling in a 56.7/81 overnight rating/share.  The Indianapolis market registered a 56.4/79 rating. Read more

Ratings Pioneer Arthur C. Nielsen Jr. Dies

Arthur C. Nielsen Jr., a figure inextricably linked to TV ratings, has passed away.  He was 92.

Here’s The New York Times:

The son of Arthur C. Nielsen, Mr. Nielsen became president of the A. C. Nielsen Company in 1957 and its chairman in 1975. He presided over the company’s growth from a modest operation, generating less than $4 million a year in revenue, to one with revenue of more than $680 million.

Nielsen dedicated his entire career to expanding his family’s business. Early on, he saw the promise of computerized research and his idea for the company to invest in a general use computer in 1948 led to continued innovation and expansion in the ensuing decades.  He stepped down as Nielsen chairman in 1983.

Here’s Why Many Markets Have Seen a Significant Drop in Households

When Nielsen released their new DMA rankings last week, many were left wondering:  where did all the households go?

Many markets saw a notable drop in the number of households from the previous year’s estimates, even if their rank remained the same.  For instance, New York lost 127,520 households and Kansas City was down 35,080.  Chattanooga and San Diego both lost over 10,000 homes.

In a recent conversation with TVSpy, Christine Pierce, chief demographer at Nielsen, explained that the drop is the result of three overlapping factors: 1) a bad economy; 2) the recent digital transition; and 3) the incorporation of data from the 2010 census. Read more

Nielsen 2011-12 Rankings: Washington DC, Seattle Move Up, While Atlanta and Phoenix Drop

The Top 20 local markets will see some changes this year, according to Nielsen. The 2011-12 list of DMAs, released today, measures Washington, DC and Seattle each moving up a rank — to 8 and 12, respectively — while Atlanta and Phoenix each drop down one spot, to 9 and 13.

In the Top 30 markets, Pittsburgh, Raleigh-Durham and Indianapolis all increased by one, while Baltimore fell one spot, to 27, and Charlotte fell two spots, to 25.

The biggest drops were Toledo, South Bend, Springfield-Holyoke, and Bend, OR, who each fell four spots. Jackson, TN, and El Paso both gained six spots in the rankings, making them the biggest jumps from last year. Read more

Nielsen Will Use Set-Top Data in Local TV Ratings

Nielsen has announced a new incorporation of set-top box data from about 100,000 households using DirecTV into local television ratings. The company will work with Kantar Media to implement the new technology going forward, but no official timetable has been announced.

Nielsen tested the new method of obtaining data last summer in three markets: St. Louis, Greenville, SC and Reno. The results of the test showed the set-top data eliminated between 50 and 90 percent of ratings variability in markets that generally depend on diary ratings.

The new measurements will be implemented as part of a multiyear deal with Kantar Media, which provides live and time-shifted information with second-by-second commercial ratings from DirecTV households across the country.

“DirectView is one of many sources of data Nielsen is incorporating in our efforts to provide higher-quality local TV audience measurement,” Steve Hasker, president of Nielsen Media Products & Advertiser Solutions, said in a statement. “Our innovative approach to enhance local TV measurement addresses the technological limitations of using set-top box data alone, and we expect it will provide valuable benefits to local TV markets.”

WFTV Scores Ratings Win in Casey Anthony Release

At an hour when viewers are usually asleep, WFTV averaged 58,866 viewers between 12 a.m. and 1 a.m. on Sunday night, as Casey Anthony walked out of an Orange County jail at 12:09 a.m. WFTV has been the clear winner in Orlando during the trial’s most public moments, including when the not-guilty verdict was handed down.

“It will sound like boasting, but in truth, it’s simple,” WFTV news director Bob Jordan told TVSpy in an email. “WFTV is the market’s #1 news operation, and in ‘big story’ situations, we ordinarily do quite well. Our coverage was well planned and we devoted significant resources to covering the story. Viewers notice that.”

WOFL, which began special coverage earlier and stayed on the air later than the other Orlando stations, averaged 42,426 viewers between 12 a.m. – 1 a.m. WESH and WKMG averaged 32,988 viewers and 16,542 viewers, respectively.

See all the station averages after the jump.

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Ratings: WFTV Tops Orlando Stations During Casey Anthony Verdict

The trial of Casey Anthony has been a huge ratings driver for Orlando stations since it began in May and TVs across the market were tuned in on Tuesday afternoon as the verdict in the case was read shortly after 2:15 p.m.

Cox-owned ABC-affiliate WFTV was the clear ratings winner for the jury’s high-profile decision, besting its rivals during the 2 p.m. half-hour when the verdict was read as well as the entire afternoon. Here’s a breakdown…

2 p.m. Half-Hour:

Households
25-54 Demo
WFTV (ABC) 202,000 92,000
WOFL (FOX) 120,200 69,200
WESH (NBC) 75,500 45,200
CF News 13 66,900 43,200
WKMG (CBS) 57,000 27,000

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May Sweeps Scoreboard: New Orleans

“Certainly during May, we were driven in large part by the rising Mississippi river waters and flooding in the area,” said WWL anchor Mike Hoss, describing the latest sweeps period for the New Orleans market.

Here’s how stations fared in the Crescent City during May sweeps (change from May 2010 noted in parentheses)…

Household:

6:00 a.m.
5:00 p.m. 6:00 p.m. 11 p.m.
WGNO (ABC) 0.7 (-22%) 2.4 (+72%) 1.6 (-12%) 3.1 (+25%)
WWL (CBS) 8.2 (-26%) 10.9 (-12%) 10.6 (-22%) 10.5 (-11%)
WDSU (NBC) 5.4 (+22%) 6.0 (+23%) 6.9 (+19%) 6.0 (+34%)
WVUE (Fox) 3.2 (+17%) 5.7 (-7%) N/A 8.0 (+14%)

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