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Social Media

Nielsen and Twitter to Measure The Talk About TV Shows

In a nod to second screen viewing habits, where viewers interact with their laptops, tablets or smart phones while watching TV, Nielsen has partnered with Twitter to create the “Nielsen Twitter Rating.”

The new ratings system will allow TV stations to measure both who is watching their show and who is talking about it in the social media sphere, which may help advertisers and TV stations alike engage with their audiences more effectively.

“Twitter has become the world’s digital water cooler, where conversations about TV happen in real time,” said Chloe Sladden, Twitter’s vice president of media. “This effort reflects Nielsen’s foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters and advertisers create truly social TV experiences.” Read more

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Every so often we like to remind you of the many ways you can follow along with TVSpy’s daily dispatches.

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KTBS Fires Rhonda Lee For Violating Social Media Policy. Lee: ‘I have yet to see this policy’

Former KTBS meteorologist Rhonda Lee, who was terminated at the Shreveport ABC affiliate last month for “repeated violations” of the station’s social media policy, is firing back at station management, claiming she was unaware such a policy existed.

In October, a viewer wrote on the station’s Facebook page: “the black lady that does the news is a very nice lady. the only thing is she needs to wear a wig or grow some more hair. im not sure if she is a cancer patient. but its still not something myself that i think looks good on tv.”

Lee posted a lengthy response to the viewer, which she provided to Journal-isms:

Hello Emmitt–I am the ‘black lady’ to which you are referring. I’m sorry you don’t like my ethnic hair. And no I don’t have cancer. I’m a non-smoking, 5’3, 121 lbs, 25 mile a week running, 37.5 year old woman, and I’m in perfectly healthy physical condition.

I am very proud of my African-American ancestry which includes my hair. For your edification: traditionally our hair doesn’t grow downward. It grows upward. Many Black women use strong straightening agents in order to achieve a more European grade of hair and that is their choice. However in my case I don’t find it necessary. I’m very proud of who I am and the standard of beauty I display. Read more

WXIX Boosts Facebook Likes With Offer to Share Powerball Winnings

The winning tickets in Wednesday night’s Powerball drawing were in Arizona and Missouri, leaving some Facebook fans of Cincinnati Fox affiliate WXIX very unhappy.

The station posted a picture of its lottery tickets for Wednesday’s $587 million Powerball drawing. “If Fox19 WINS … YOU WIN!!! LIKE & SHARE this pic, if one of these numbers wins the Jackpot tonight, we’ll split it with you!” WXIX posted. “Everyone who LIKES and SHARES this pic will get a SHARE if we win the Jackpot!”

The post currently has more than 192,000 likes and 327,000 shares, some of which happened after the winning numbers were announced. Read more

KCPQ Anchor David Rose: ‘News is a two-way conversation now’

KCPQ anchor David Rose is celebrating the fourth anniversary of “Washington’s Most Wanted,” which he produces and hosts on the Seattle Fox affiliate. Since its launch, the show has helped police capture more than 330 fugitives (like this one). Rose talks to The Fearey Group’s “Re-inventing PR” blog about how social media has changed his job in the years since the show debuted:

Information moves much more quickly now than it ever has. Social media is one of the most important aspects of my job. I manage two Twitter accounts and three Facebook pages in addition to providing content to www.Q13Fox.com and www.catchwmw.com. When I have a big story break, more often than not, I do it through social media first. Many of the tips I get on breaking news stories come from followers on Facebook and Twitter which allows me to communicate with them to get photos, video or additional information. News is a two-way conversation now which is wonderful.

WXIX Anchor Tricia Macke Apologizes For Calling Rachel Maddow ‘an angry young man’

WXIX anchor Tricia Macke has issued an apology for calling MSNBC’s Rachel Maddow “an angry young man.” In a statement on the station’s Facebook page, Macke said her comments were “insensitive and inappropriate.”

“I apologize to Ms. Maddow and any others who may have been offended by my comments, as they do not reflect my firm beliefs in individual and equal rights, and they certainly did not represent the opinions or position of my employer WXIX-TV,” Macke wrote.

GLAAD called on Macke Friday to apologize for her remarks about Maddow, which were made on her personal Facebook page October 12.

WXIX, the Fox affiliate in Cincinnati, said they had “received several expressions of concern” about Macke’s remarks, adding, “We also apologize to anyone who may have been offended by her comments.”

GLAAD Calls for Action After WXIX’s Tricia Macke Calls Rachel Maddow ‘an angry young man’

GLAAD and Equality Ohio are calling for WXIX to condemn remarks anchor Tricia Macke made on Facebook calling MSNBC’s Rachel Maddow “an angry young man.”

Macke, who anchors the 6:30 and 10 p.m. newscasts on the Cincinnati Fox affiliate, posted on Facebook page October 12: “Rachel Maddow is such an angry young man.”

After people posted critical comments on the update, Macke responded, “I am sorry … I should have said antagonistic.” The update has since been deleted from Macke’s page (see a screenshot, via GLAAD, after the jump).

In a statement, GLAAD called on WXIX and its parent company, Raycom Media, to “take swift action to condemn Macke’s remarks.”

“Macke owes an apology not only to viewers, but to young people in Ohio who are subjected to unfair bullying and harassment like this on a daily basis,” GLAAD president Herndon Graddick said.

>Update: WXIX and Macke have issued an apology for her remarks.

Read more

Social Media Marketing Boot Camp Starts Tomorrow

Tomorrow marks the launch of Mediabistro’s Social Media Marketing Boot Camp, an interactive online event and workshop. Over eight weeks, you’ll hear from keynote speakers, attend practical how-to sessions, and undertake strategic assignments to provide dynamic training on social media.

By the end of the program, you will create an integrated strategic plan, using various social media platforms, to build an engaged audience and convert traffic into sales. This year we are also launching an industry track dedicated to entertainment and social TV. There’s still time to sign up, so register here.

Some of the keynote speakers include: Read more

Learn Everything You Need to Know About Social TV at Mediabistro’s Social Media Marketing Boot Camp

On October 18, Mediabistro brings you Social Media Marketing Boot Camp, an interactive online event and workshop. The event includes keynote speakers, practical how-to sessions, and strategic assignments to provide a dynamic training on social media. By the end of eight weeks, you will create an integrated strategic plan, using various social media platforms, to build an engaged audience and convert traffic into sales. This year we are also launching an industry track dedicated to entertainment and social TV.

Early bird rates are available today. Save $100 when you sign up before they end tomorrow, September 20.

Our speakers include:

Michael Bepko, Global Online Community Manager, Whole Foods Brian Carter, Author, LinkedIn For Business
Keidra Chaney, Digital Content Strategist, The Web Farm Lauren Cucinotta, Branding + Editorial Manager, TEDx
Jennifer Dubrow, Global Social Business Transformation Leader, Inside Sales, IBM Frank Eliason, Senior Vice President of Social Media, Citibank
Jim Hopkinson, Digital Marketing Strategist + Blogger, The Hopkinson Report Barbara Pantuso, Director of Product Strategy, Huge
Dr. Jay Parkinson, Pediatrician and Social Entreprenuer Andrew Patterson, Director of New Media, MLB Advanced Media
Dave Pickett, Social Media Editor, University of Chicago Amy Porterfield, Author, Facebook Marketing All-In-One for Dummies
Brian Ries, Senior Editor, Social Media, Newsweek & The Daily Beast Jennifer Rubio, Social Media Marketing Manager, Warby Parker
Steven Tristan Young, Director, Acquisition Marketing and Brand Awareness, Seamless.com

This year, we have developed industry tracks designed to focus on specific needs of three industries: restaurants, higher education, and entertainment + social TV. Led by an expert, each break-out group allows your to pose specific questions, connect with others, and engage in productive conversation.

Our industry track leaders include: Read more

Sarah Glover Joins WCAU as Social Media Editor

Sarah Glover will join WCAU, the NBC O&O in Philadelphia, as social media editor today.

Glover most recently worked at the Philadelphia Daily News, where she shot, produced and edited video for the newspaper’s website. In 2010, she led the Daily News video team on a series called “Tainted Justice,” which won the Pulitzer Prize for investigative reporting.

“NBC10′s presence in social media continues to grow,” WCAU vice president of news Anzio Williams said in a statement. “We’re excited to have Sarah on board and look forward to her creative input as we explore new ways to engage our viewers online.”

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