Charting immense growth in 2013, Brand.com, led by president Mike Zammuto, continues to shake up the online brand management industry. As the new year begins, Mike Zammuto notes the importance of solid cultural values to encouraging growth, innovation, and integrity in operations. In short, he says the secret to keeping clients happy is prioritizing innovation—staying ahead of the curve in an industry that is changing rapidly.
“Brand.com builds a culture around innovation,” notes Zammuto. “Leadership needs to set the tone. We have to set big, audacious goals, and we push very hard.” Zammuto believes that it’s important for the company’s chief executives—including himself—to publicly and visibly prioritize innovation, leading by example.
He continues, “We reward innovation by demystifying and publicly valuing it. We openly celebrate the failures as well as the successes. As soon as companies start focusing more on protecting what they have than on what they need to build then the culture of innovation is lost.” Read more