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Mike Zammuto Discusses Brand.com’s Culture of Innovation

Charting immense growth in 2013, Brand.com, led by president Mike Zammuto, continues to shake up the online brand management industry. As the new year begins, Mike Zammuto notes the importance of solid cultural values to encouraging growth, innovation, and integrity in operations. In short, he says the secret to keeping clients happy is prioritizing innovation—staying ahead of the curve in an industry that is changing rapidly.

“Brand.com builds a culture around innovation,” notes Zammuto. “Leadership needs to set the tone. We have to set big, audacious goals, and we push very hard.” Zammuto believes that it’s important for the company’s chief executives—including himself—to publicly and visibly prioritize innovation, leading by example.

He continues, “We reward innovation by demystifying and publicly valuing it. We openly celebrate the failures as well as the successes. As soon as companies start focusing more on protecting what they have than on what they need to build then the culture of innovation is lost.” Read more

Miami CBS Station Has New AM News Anchor

makaula_croppedMiami’s WFOR has announced Walter Makaula will join the CBS owned station as co-anchor for “CBS4 News this Morning.”

Makaula will make his on-air debut one week after he joins the station on January 13.

“Walter is a multi-talented broadcaster who is equally skilled as a breaking news anchor and as a storyteller who reports on captivating human interest stories,” said WFOR VP and GM Adam Levy in a statement. “We’re thrilled to have him join our team.”

Makaula comes to WFOR from KSWB in San Diego, CA where he was an anchor. He has also worked at KHNL and KGMB in Honolulu, HI.

On the Move, 12/18/13

Cheryl Fiandaca has joined WHDH in Boston. Previously, she was a spokesperson for the Boston Police Department.

Luke Commare joins WDSU in New Orleans as director of sales. Commare comes from WDSU’s sister stations in the Hearst Television group, WPTZ-WNNE in Burlington-Plattsburgh, where he served as the general sales manager since 2012.

Fiandaca is represented by Ken Fishkin & Associates.

To report a move, send an email to tvspy@mediabistro.com with the subject line “On the Move.”

Sports Reporter Rich Walsh Out at WPXI

rich walshPittsburgh NBC affiliate WPXI has not renewed sports reporter Rich Walsh‘s contract. Walsh was told his position was eliminated due to a “budget issue,” the Pittsburgh Post-Gazette reports.

“While we don’t have any plans to announce a replacement, our commitment to covering Pittsburgh sports won’t diminish,” WPXI VP-GM told the Post-Gazette. “In this world of ever-expanding technology and delivery platforms, broadcasters have to sometimes hit the ‘pause’ button and re-evaluate where they have their people and resources.That’s in essence what we are doing. Rich is a terrific talent and has been a valuable team member. We’re going to miss him.”

Before joining WPXI in 2005, Walsh anchored sports at WTRF in Wheeling, West Virginia.

On the Move, 12/17/13

Elysia Rodriguez joins WIVB in Buffalo as a reporter. Previously, Rodriguez worked at WWLP in Springfield, Mass.

To report a move, send an email to tvspy@mediabistro.com with the subject line “On the Move.”

New Orleans TV Icon Frank Davis Dies

Frank Davis, New Orleans TV icon for CBS affiliate WWL has died.

For more than 30 years, Davis brought his morning show cooking segments, his “Fishin’ Game Report” and his “Naturally N’Awlins” features to New Orleans viewers.

In May this year, Davis revealed to viewers he was suffering from a rare autoimmune disease called Chronic Inflammatory Demyelinating Polyneuropathy which robbed him of the use of his arms and legs. He retired from the station in 2011.

“Thank God in heaven that I’ve got that happy personality, that I can see something bad and smile about it,” he told WWL medical reporter Meg Farris about his CIDP diagnosis in a May interview. “Believe me, I don’t want to smile about it because it bothers me. It’s a roller coaster ride. I’m good one day. I’m bad one day.” Read more

Boston Pads Explains How to Increase Property Value

Boston Pads, a Massachusetts-based information and technologies services provider primarily delivering solutions to the real estate industry, gives copious tips in buying, renting, and managing properties. Whether a person is interested in selling a home, renting out a space, or finding tenants as a landlord, there are a number of factors that determine a property’s value. Since its founding, the Boston-based service has learned how to deliver value by helping landlords gain access to data and information that assists to maximize monies of the properties they own.

An arbitrary dollar sign on a “For Sale” or “For Rent” posting does not mean anything unless the home is purchased or rented. When it comes to pricing a home, for example, sellers have to be aware of a number of different factors and influences that affect the final listing value. For starters, Boston Pads notes housing markets are largely local and differ based on a region. Near metropolitan areas, for instance, houses are typically more expensive (though in-city salaries are usually higher) because of demand. A property’s demand is everything.

Sellers are encouraged to enlist the help of real estate professionals like those found on the Pads website to adequately price their properties. Usually, Boston realtors will look at nearby homes that are similar in style and size and then investigate previous price trends. If one person bought an identical home for $950,000 last year, however, that does not mean another home will sell for the same amount. There are a lot of factors at play when it comes to the listing and sales price. Typically, the sales price is 5 percent less than the listing price. This is good for buyers, bad for sellers. With proper realtor backing, though, sellers can increase the value of their homes. Read more

QNET Tells How Your Small Company Can Engage in Philanthropy

 

QNET is a company that proudly touts its admiration of Gandhi; the company was founded on many principles that the famed humanitarian long advocated, principles of service and sacrifice. Not all companies have such lofty origins, of course, nor do many small businesses laud famous humanitarians as business touchstones. With that said, studies indicate that more and more businesses are engaging in philanthropy, a trend from which even the smallest enterprises are not exempt.

That more and more companies are giving to charity is difficult to argue with; the real question is how. For the business owner, philanthropy may seem like the right thing to do morally, but not necessarily something that is logistically or financially viable. The truth is, however, corporate responsibility is both an ethical imperative and a business boon. In the paragraphs that follow, the team explains why this is.

Though QNET bases many of its values on the teachings of Gandhi, it also has a corporate philosophy that is entirely its own. That philosophy comes with a simple acronym, RYTHM—or, Raise Yourself to Help Mankind. The idea behind this is simple: You empower yourself first, so that you are then able to go out there and help others. Read more

College Planning Network Guides Parents in College Prep for Kids

As a comprehensive resource that offers reliable solutions for higher education, College Planning Network is quite familiar with the many steps that are required to properly prepare a young student for university life. While many parents do not look forward to the day they send their children off to college, this noted organization says preparation can help make the process much easier.

When to Start

While it may seem excessive to start thinking about college as soon as a student enters high school, College Planning Network says it is vital to become comfortable with what the application, admissions, acceptance and financial aid process is like. Although younger high school students may not prove to be that interested in college life just yet, parents should encourage their children to begin to explore their options early on. Noting how competitive college admissions are in today’s academic climate, those students who are more aware of what they want to get out of higher education will often have better success rates when applying to selected schools. Read more

Meteorologist Arielle Nixon Set to Join WAWS

arielle nixonMeteorologist Arielle Nixon is leaving Des Moines NBC affiliate WHO, the Des Moines Register reports. Nixon is set to join WAWS, the Fox affiliate in Jacksonville.

Nixon joined WHO in 2012 as the station’s morning meteorologist. She will join WAWS as the weekend meteorologist, the Register reports.

Nixon, a Georgia native, began her career in television as an intern at WSB and WAGA in Atlanta.

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