TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

CBS Stations Register 18% Dip in Fourth Quarter

CBS Corporation reported fourth quarter and full-year financial results for 2011 this week, announcing $721 million in revenue for its local broadcasting unit during the final three months of the year–$100 million less than the division brought in during the same period in 2010.

CBS Television Stations fourth quarter revenues decreased 18%, a dip the company attributes to lower political sales as well as lost revenues suffered from the NBA lockout.

For the full-year, CBS’s stations saw a 7% decrease in revenue.  While CBS’s entire local broadcasting unit registered a 3% drop in revenue for 2011, the company’s TV stations couldn’t quite compete with the figures from 2010, a year that included the Super Bowl on CBS as well as significant political advertising sales.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!